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Haiyang Yang
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How an epidemic outbreak impacts happiness: Factors that worsen (vs. protect) emotional well-being during the coronavirus pandemic
H Yang, J Ma
Psychiatry research 289, 113045, 2020
3072020
Consumer choice and autonomy in the age of artificial intelligence and big data
Q André, Z Carmon, K Wertenbroch, A Crum, D Frank, W Goldstein, ...
Customer needs and solutions 5, 28-37, 2018
2952018
For whom is parting with possessions more painful? Cultural differences in the endowment effect
WW Maddux, H Yang, C Falk, H Adam, W Adair, Y Endo, Z Carmon, ...
Psychological Science 21 (12), 1910-1917, 2010
2112010
The visual asymmetry effect: An interplay of logo design and brand personality on brand equity
J Luffarelli, A Stamatogiannakis, H Yang
Journal of marketing research 56 (1), 89-103, 2019
1592019
Pursuing attainment versus maintenance goals: The interplay of self-construal and goal type on consumer motivation
H Yang, A Stamatogiannakis, A Chattopadhyay
Journal of Consumer Research 42 (1), 93-108, 2015
942015
Unconscious creativity: When can unconscious thought outperform conscious thought?
H Yang, A Chattopadhyay, K Zhang, DW Dahl
Journal of Consumer Psychology 22 (4), 573-581, 2012
892012
The hot–cold decision triangle: a framework for healthier choices
H Yang, Z Carmon, B Kahn, A Malani, J Schwartz, K Volpp, B Wansink
Marketing Letters 23, 457-472, 2012
592012
How the COVID-19 pandemic impacts tobacco addiction: Changes in smoking behavior and associations with well-being
H Yang, J Ma
Addictive Behaviors 119, 2021
562021
How counterfeits infect genuine products: The role of moral disgust
M Amar, D Ariely, Z Carmon, H Yang
Journal of Consumer Psychology 28 (2), 329-343, 2018
422018
Designing AI systems that customers won’t hate
Z Carmon, R Schrift, K Wertenbroch, H Yang
MIT Sloan Management Review 61 (2), 1-6, 2019
352019
How resource scarcity influences the preference for counterhedonic consumption
H Yang, K Zhang
Journal of Consumer Research 48 (5), 904-919, 2022
262022
How to use visual design to boost brand equity
A Stamatogiannakis, J Luffarelli, H Yang
The Psychology of Design, 121-132, 2015
20*2015
Consumer decision making
H Yang, Z Carmon
Wiley International encyclopedia of marketing, 2010
152010
The feeling of not knowing it all
H Yang, Z Carmon, D Ariely, MI Norton
Journal of Consumer Psychology 29 (3), 455-462, 2019
92019
Relationship between wealth and emotional well-being before, during, versus after a nationwide disease outbreak: a large-scale investigation of disparities in psychological …
H Yang, J Ma
BMJ open 11 (6), e044262, 2021
82021
How Xiaomi Became an Internet-of-Things Powerhouse
H Yang, J Ma, A Chattopadhyay
Harvard Business Review, 2021
82021
Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data. Customer Needs and Solutions, 5 (1–2), 28–37
Q André, Z Carmon, K Wertenbroch, A Crum, D Frank, W Goldstein, ...
72018
Post-COVID-19 distress and unhealthy behavior
H Yang, J Ma
Journal of Mental Health 32 (6), 1080-1085, 2023
32023
Working and working out: Decision-making inputs connect daily work demands to physical exercise.
CE Smith, S Lee, ME Brooks, CL Barratt, H Yang
Journal of Occupational Health Psychology 28 (3), 160, 2023
32023
The Psychology Behind Why We Love (or Hate) Horror
H Yang, K Zhang
Harvard Business Review, 2021
32021
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Articles 1–20