| Cancer information scanning and seeking in the general population B Kelly, R Hornik, A Romantan, JS Schwartz, K Armstrong, A DeMichele, ... Journal of health communication 15 (7), 734-753, 2010 | 252 | 2010 |
| Antismoking threat and efficacy appeals: effects on smoking cessation intentions for smokers with low and high readiness to quit NCH Wong, JN Cappella Journal of Applied Communication Research 37 (1), 1-20, 2009 | 225 | 2009 |
| Norms, expectations, and deception: A norm violation model of veracity judgments TR Levine, LN Anders, J Banas, KL Baum, K Endo, ADS Hu, NCH Wong Communications Monographs 67 (2), 123-137, 2000 | 149 | 2000 |
| Antecedents and consequences of adult play in romantic relationships KS Aune, NCH Wong Personal Relationships 9 (3), 279-286, 2002 | 125 | 2002 |
| “I’m Demi and I have bipolar disorder”: Effect of parasocial contact on reducing stigma toward people with bipolar disorder NCH Wong, KL Lookadoo, GS Nisbett Communication Studies 68 (3), 314-333, 2017 | 92 | 2017 |
| “Vaccinations are safe and effective”: Inoculating positive HPV vaccine attitudes against antivaccination attack messages NCH Wong Communication Reports 29 (3), 127-138, 2016 | 45 | 2016 |
| Predictors of information seeking about the HPV vaccine from parents and doctors among young college women NCH Wong Communication Quarterly 62 (1), 75-96, 2014 | 44 | 2014 |
| Investigating the effects of cancer risk and efficacy perceptions on cancer prevention adherence and intentions N Wong Health Communication 24 (2), 95-105, 2009 | 42 | 2009 |
| Interaction of comparative cancer risk and cancer efficacy perceptions on cancer-related information seeking and scanning behaviors NCH Wong Communication Research Reports 29 (3), 193-203, 2012 | 32 | 2012 |
| Meeting the (trans) parent: Test of parasocial contact with transgender characters on reducing stigma toward transgender people ZB Massey, NCH Wong, JL Barbati Communication Studies 72 (2), 232-250, 2021 | 28 | 2021 |
| Self-construal, self and other benefit, and the generation of deceptive messages TR Levine, MK Lapinski, J Banas, NCH Wong, ADS Hu, K Endo, KL Baum, ... Journal of Intercultural Communication Research 31 (1), 29-47, 2002 | 27 | 2002 |
| The unintended target: assessing nonsmokers' reactions to gain-and loss-framed antismoking public service announcements NCH Wong, LA Harvell, KJ Harrison Journal of health communication 18 (12), 1402-1421, 2013 | 24 | 2013 |
| Nuances in Inoculation: Protecting positive attitudes toward the HPV vaccine and the practice of vaccinating children NCH Wong, KJ Harrison J. Women’s Health Issues Care 3 (6), 10.4172, 2014 | 22 | 2014 |
| Smoking Is So Ew!: College smokers’ reactions to health-versus social-focused antismoking threat Messages NCH Wong, GS Nisbett, LA Harvell Health Communication 32 (4), 451-460, 2017 | 21 | 2017 |
| Theorizing prejudice reduction via mediated intergroup contact NCH Wong, ZB Massey, JL Barbarti, E Bessarabova, JA Banas Journal of Media Psychology, 2022 | 18 | 2022 |
| Accounting for deferred taxes under NZ IAS 12 N Wong University of Auckland Business Review 8 (1), 55-59, 2006 | 13 | 2006 |
| We’re all in this together: celebrity influencer disclosures about COVID-19 K Lookadoo, C Hubbard, G Nisbett, N Wong Atlantic Journal of Communication 30 (4), 397-418, 2022 | 12 | 2022 |
| Reactance and public health messages: The unintended dangers of anti-tobacco PSAs NCH Wong, KJ Harrison, LA Harvell Studies in Media and Communication 3 (2), 72-83, 2015 | 11 | 2015 |
| Mood and ad processing: Examining the impact of program-induced moods on subsequent processing of an antismoking public service advertisement NCH Wong, B Householder Communication Studies 59 (4), 402-414, 2008 | 11 | 2008 |
| Injunctive and descriptive norms and theory of planned behavior: influencing intentions to use sunscreen N Wong Womens Health and Complications 2 (1), 001-007, 2019 | 8 | 2019 |
