‪Zeynep Aydın Gökgöz‬ - ‪Google Scholar‬

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Co-authors

Gerrit van BruggenProfessor of Marketing, Rotterdam School of Management, Erasmus University RotterdamVerified email at rsm.nl
Berk AtamanOzyegin UniversityVerified email at ozyegin.edu.tr

Zeynep Aydın Gökgöz

Zeynep Aydın Gökgöz

Assistant Professor of Marketing, Sabancı University

Verified email at sabanciuniv.edu


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
There’s an app for that! Understanding the drivers of mobile application downloads ZA Gokgoz, MB Ataman, GH van Bruggen Journal of Business Research 123, 423-437, 2021	45	2021
The Rise of Mobile Marketing: A Decade of Research in Review Z Aydin Gokgoz, MB Ataman, G van Bruggen Foundations and Trends® in Marketing 17 (3), 140-226, 2022	3	2022
Mobile analytics ZA Gökgöz Social Media Analytics in Predicting Consumer Behavior, 151-168, 2023		2023
Mobile Consumers and Applications: Essays on Mobile Marketing Z Aydin Gökgöz		2021
Pricing and Hedging of Contingent Claims in Incopmplete Markets by Modeling Losses as Conditional Value at Risk in λ-Gain Loss Opportunities Z Aydın PQDT-Global, 2009		2009

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