Marco Vriens
Marco Vriens
University of La Crosse Wisconsin
Verified email at uwlax.edu
Title
Cited by
Cited by
Year
Commercial use of conjoint analysis in Europe: Results and critical reflections
DR Wittink, M Vriens, W Burhenne
International journal of Research in Marketing 11 (1), 41-52, 1994
6781994
Linking Attribute, Benefits, and Consumer Values.
M Vriens, FT Hofstede
marketing research 12 (3), 2000
3132000
The handbook of marketing research: uses, misuses, and future advances
RGM Vriens
Sage, 2006
2652006
Latent class metric conjoint analysis
WS DeSarbo, M Wedel, M Vriens, V Ramaswamy
Marketing Letters 3 (3), 273-288, 1992
2601992
Metric conjoint segmentation methods: A Monte Carlo comparison
M Vriens, M Wedel, T Wilms
Journal of Marketing Research 33 (1), 73-85, 1996
2291996
Measuring perceived service quality using integrated conjoint experiments
H Oppewal, M Vriens
International Journal of Bank Marketing, 2000
1832000
Verbal versus realistic pictorial representations in conjoint analysis with design attributes
M Vriens, GH Loosschilder, E Rosbergen, DR Wittink
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1998
1401998
Utility covariances and context effects in conjoint MNP models
R Haaijer, M Wedel, M Vriens, T Wansbeek
Marketing Science 17 (3), 236-252, 1998
1011998
Conjoint experiments for direct mail response optimization
M Vriens, HR Van der Scheer, JC Hoekstra, JR Bult
European journal of Marketing, 1998
851998
Conjoint analysis in marketing: Developments in stimulus representation and segmentation methods
M Vriens
Rijksuniversiteit Groningen, 1995
841995
Ratings-based versus choice-based latent class conjoint models
M Vriens, H Oppewal, M Wedel
Market Research Society. Journal. 40 (3), 1-11, 1998
801998
Managing missing data
M Vriens, E Melton
Marketing Research 14 (3), 12, 2002
782002
Solving marketing problems with conjoint analysis
M Vriens
Journal of Marketing Management 10 (1-3), 37-55, 1994
631994
Conjoint analysis in marketing
M Vriens
Rijksuniversiteit te Groningen, 1995
531995
Pictorial stimuli in conjoint analysis
GH Loosschilder, E Rosbergen, M Vriens, DR Wittink
Market Research Society. Journal. 37 (1), 1-15, 1995
491995
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
M Wedel, M Vriens, THA Bijmolt, W Krijnen, PSH Leeflang
International Journal of Research in Marketing 15 (1), 71-78, 1998
381998
Split-Questionnaire Designs: a new tool in survey design and panel management.
M Vriens, M Wedel, Z Sándor
Marketing Research 13 (2), 2001
372001
Market segmentation: analytical developments and application guidelines
M Vriens
Millward Brown IntelliQuest, New York, NY, 2001
342001
Building profitable online customer-brand relationships
M Vriens, M Grigsby
Marketing Management 10 (4), 34, 2001
172001
Within-and across-attribute constraints in ACA and full profile conjoint analysis
IA Van der Lans, DR Wittink, J Huber, M Vriens
1992 Sawtooth Software Conference Proceedings,(365-379). Ketchum, ID …, 1992
141992
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