| Outside-in marketing capability and firm performance J Mu, Y Bao, T Sekhon, J Qi, E Love Industrial Marketing Management, 2018 | 126 | 2018 |
| Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumers TS Sekhon, CA Armstrong Soule Psychology & Marketing 37 (2), 278-290, 2020 | 64 | 2020 |
| Being a likable braggart: How consumers use brand mentions for self-presentation on social media T Sekhon, B Bickart, R Trudel, S Fournier | 64 | 2015 |
| Preaching to the middle of the road: Strategic differences in persuasive appeals for meat anti-consumption CA Armstrong Soule, T Sekhon British Food Journal 121 (1), 157-171, 2019 | 40 | 2019 |
| Highlighting strengths in response to discrimination: Developing and testing an allyship positive psychology intervention MA Warren, T Sekhon, R Waldrop International Journal of Wellbeing 12 (1), 2022 | 21 | 2022 |
| Should I “check my emotions at the door” or express how I feel? Role of emotion regulation versus expression of male leaders speaking out against sexism in the workplace MA Warren, T Sekhon, KM Winkelman, RJ Waldrop Journal of Applied Social Psychology 52 (7), 547-558, 2022 | 16 | 2022 |
| Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption CA Armstrong Soule, TS Sekhon Journal of Macromarketing 42 (2), 308-325, 2022 | 15 | 2022 |
| Employee engagement: A comparative study on selected Indian organisations T Singh, P Kumar, P Priyadarshi International Journal of Management Practices and Contemporary Thoughts, 41-48, 2007 | 12 | 2007 |
| Should I ‘check my emotions at the door?’or express how I feel? Role of emotional regulation versus expression by leaders speaking out against prejudice in the workplace MA Warren, T Sekhon, KM Winkelman, RJ Waldrop PsyArXiv, 2021 | 8 | 2021 |
| Do well, do good, and know your audience: the double-edged sword of values-based CSR communication E Love, T Sekhon, TC Salinas Journal of Brand Management 29 (6), 598-614, 2022 | 7 | 2022 |
| How Green Demarketing Brands Can Successfully Support Anti-Consumption CA Soule, T Sekhon Anti-Consumption, 45-66, 2022 | 2 | 2022 |
| Highlighting minority identity resources to increase well-being of marginalized employees T Sekhon, M Warren Academy of management proceedings 2020 (1), 17671, 2020 | 2 | 2020 |
| Conspicuous Anti-Consumption: The Role of Signaling in Green Demarketing Contexts CAA Soule, TS Sekhon Anti-consumption Beyond Boundaries, 135, 0 | 2* | |
| 14-I: Signaling Nothing: Conspicuous Anti-Consumption in Demarketing Contexts C Armstrong Soule, T Sekhon ACR North American Advances, 2017 | 1 | 2017 |
| I Do It Out of Love! the Role of Brand Attachment Cues in Consumption Related Bragging T Sekhon, B Bickart, R Trudel, S Fournier ACR North American Advances, 2015 | | 2015 |
| Impact of Consumption Related Bragging of Others on Consumers' Self-Presentation and Self-Perception T Sekhon, B Bickart, R Trudel ACR North American Advances, 2014 | | 2014 |
| Do well, do good, and know your audience: The double-edged sword of values-based CSR communication on brand perceptions T Sekhon, TC Salinas | | |
Catherine Armstrong SouleProfessor of Marketing, Western Washington UniversityGeverifieerd e-mailadres voor wwu.edu
