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Eva A. van Reijmersdal
Eva A. van Reijmersdal
Associate Professor of Persuasive Communication
Verified email at uva.nl
Title
Cited by
Cited by
Year
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers' online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of Interactive Marketing 26 (4), 223-234, 2012
4462012
Reconsidering advertising literacy as a defense against advertising effects
E Rozendaal, MA Lapierre, EA Van Reijmersdal, M Buijzen
Media psychology 14 (4), 333-354, 2011
4422011
Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses
SC Boerman, EA Reijmersdal, PC Neijens
Journal of Communication, 2012
4132012
Effects of online advertising format and persuasion knowledge on audience reactions
K Tutaj, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 5-18, 2012
3762012
Introducing the PCMC model: An investigative framework for young people's processing of commercialized media content
M Buijzen, EA Van Reijmersdal, LH Owen
Communication Theory 20 (4), 427-450, 2010
3432010
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
EA Van Reijmersdal, E Rozendaal, M Buijzen
Journal of Interactive Marketing 26 (1), 33-42, 2012
3382012
Effects of television brand placement on brand image
EA Van Reijmersdal, PC Neijens, EG Smit
Psychology & marketing 24 (5), 403-420, 2007
2852007
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
2492016
Brand placement prominence: Good for memory! Bad for attitudes?
E Van Reijmersdal
Journal of advertising research 49 (2), 151-153, 2009
2312009
Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations
SC Boerman, EA Van Reijmersdal, PC Neijens
Psychology & Marketing 31 (3), 214-224, 2014
2272014
A new branch of advertising: Reviewing factors that influence reactions to product placement
E Van Reijmersdal, P Neijens, EG Smit
Journal of advertising research 49 (4), 429-449, 2009
2212009
Readers' reactions to mixtures of advertising and editorial content in magazines
E Van Reijmersdal, P Neijens, E Smit
Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005
1872005
Using eye tracking to understand the effects of brand placement disclosure types in television programs
SC Boerman, EA Van Reijmersdal, PC Neijens
Journal of Advertising 44 (3), 196-207, 2015
1862015
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
G Van Noort, ML Antheunis, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 39-53, 2012
1862012
The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 26 (6), 1787-1794, 2010
1712010
How media factors affect audience responses to brand placement
E Van Reijmersdal, E Smit, P Neijens
International Journal of Advertising 29 (2), 279-301, 2010
1592010
Children's responses to advertising in social games
E Rozendaal, N Slot, EA Van Reijmersdal, M Buijzen
Journal of Advertising 42 (2-3), 142-154, 2013
1452013
Children’s advertising exposure, advertised product desire, and materialism: A longitudinal study
SJ Opree, M Buijzen, EA van Reijmersdal, PM Valkenburg
Communication Research 41 (5), 717-735, 2014
1342014
The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns
VM Wottrich, EA van Reijmersdal, EG Smit
Decision support systems 106, 44-52, 2018
1302018
Today’s practice of brand placement and the industry behind it
E Smit, E Reijmersdal, P Neijens
International Journal of Advertising 28 (5), 761-782, 2009
1212009
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