| Customer relationship building: The role of brand attractiveness and consumer–brand identification AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby Journal of Business Research 69 (8), 2901-2910, 2016 | 396 | 2016 |
| Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement MH Elsharnouby, J Mohsen, OT Saeed, AA Mahrous Journal of Research in Interactive Marketing 15 (4), 571-591, 2021 | 47 | 2021 |
| Fans behave as buyers? Assimilate fan-based and team-based drivers of fan engagement D Fathy, MH Elsharnouby, E AbouAish Journal of Research in Interactive Marketing 16 (3), 329-345, 2022 | 21 | 2022 |
| How manipulating incentives and participation in green programs affect satisfaction: The mediating role of warm glow DA Bazaraa, AA Mahrous, MH Elsharnouby Journal of Cleaner Production 362, 132306, 2022 | 15 | 2022 |
| Strengthening consumer–brand relationships through avatars MH Elsharnouby, C Jayawardhena, H Liu, AM Elbedweihy Journal of Research in Interactive Marketing, 1-21, 2022 | 13 | 2022 |
| Fostering green purchasing behavior: the moderated mediation role of customer disidentification MS Abdo, SA Ahmed, BK Awad, MH Elsharnouby Management & Sustainability: An Arab Review 2 (2), 155-176, 2023 | 6 | 2023 |
| The role of brand and fan personalities in building fan-brand relationships M Mosaad, E AbouAish, MH Elsharnouby International Journal of Customer Relationship Marketing and Management …, 2022 | 6 | 2022 |
| Using social media marketing to pro-tourism behaviours: the mediating role of destination attractiveness and attitude towards the positive impacts of tourism ZM Alzaydi, MH Elsharnouby Future Business Journal 9 (1), 42, 2023 | 4 | 2023 |
| The missing link between self definitional principles and resilience to negative information: The role of consumer brand identification A Elbedweihy, C Jayawardhena, M Elsharnouby European Marketing Academy (EMAC) Conference, Istanbul, Turkey 4 (7), 2013 | 4 | 2013 |
| Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships MH Elsharnouby, C Jayawardhena, G Saxena Management & Sustainability: An Arab Review, 2023 | 3 | 2023 |
| Hindering or nurturing digital transformation: the role of consumer's thinking capabilities and other customers' perception HM Naguib, MH Elsharnouby Management & Sustainability: An Arab Review, 2023 | 3 | 2023 |
| Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality TH Elsharnouby, M Elsharnouby, C Jayawardhena, AM Elbedweihy Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 3 | 2016 |
| Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance MH Elsharnouby, TH Elsharnouby, C Jayawardhena, AM Elbedweihy Journal of Marketing Analytics, 1-20, 2023 | 2 | 2023 |
| The Impact of the Frequent Use of Social Media on Conspicuous Consumption: The Mediating Role of the E-WoM M Serour, M Elsharnouby, AA Mahrous Available at SSRN 4202697, 2022 | 2 | 2022 |
| Mapping sharing economy themes: science mapping, topic modeling, and research agenda AG ElKattan, D Gavilan, MH Elsharnouby, AFA Mahran Journal of Marketing Analytics, 1-22, 2023 | 1 | 2023 |
| Conceptualisation and development of the admin-avatar taxonomy: Antecedents, attitudinal and behavioural consequences MH Elsharnouby University of Hull, 2015 | 1 | 2015 |
| 15 years of Airbnb's authenticity that influenced activity participation: a systematic literature review MAQ Sakr, MH Elsharnouby, GS AbdelAziz Journal of Humanities and Applied Social Sciences 6 (1), 55-99, 2024 | | 2024 |
| Enhancing purchasing stock intention in investor–brands interaction: the moderated mediation role of sector knowledge E Ismail, MH Elsharnouby, MH Abd Elaal Management & Sustainability: An Arab Review 3 (1), 43-68, 2024 | | 2024 |
| Examining Mobile Shopping Loyalty Drivers: The Moderated-Mediation Role of Uncertainty Avoidance and Collectivism A Elgazzar, MH Elsharnouby, OT Saeed, A Zaky Global Business Review, 09721509231186250, 2023 | | 2023 |
| Strengthening consumer-brand relationships through avatars EH Mohamed, CRK JAYAWARDHENA, H Liu, AM Elbedweihy Journal of research in interactive marketing, 2022 | | 2022 |
Chanaka JayawardhenaProfessor of Marketing, University of SurreyVerified email at surrey.ac.uk
