Daria Plotkina
Daria Plotkina
Associate Professor, EM Strasbourg Business School
Verified email at em-strasbourg.eu - Homepage
Title
Cited by
Cited by
Year
Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product
D Plotkina, A Munzel
Journal of Retailing and Consumer Services 29, 1-11, 2016
492016
Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews
D Plotkina, A Munzel, J Pallud
Journal of Business Research 109, 511-523, 2020
372020
Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing
D Plotkina, H Saurel
Journal of Retailing and Consumer Services 51, 362-377, 2019
182019
Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?
AOI Hoffmann, D Plotkina
Journal of Business Research 117, 411-431, 2020
92020
Analysis of User-Experience Evaluation of French Winery Websites
C Haller, D Plotkina
Handbook of Research on User Experience in Web 2.0 Technologies and Its …, 2021
22021
Let your past define your future? How recalling succesful financial experiences can increase beliefs of self‐efficacy in financial planning
AOI Hoffmann, D Plotkina
Journal of Consumer Affairs, 2021
12021
The Customer's Voice: Toward New Listening Tools
A Munzel, J Pallud, D Plotkina
Augmented Customer Strategy: CRM in the Digital Age, 77-93, 2019
12019
What’s New With You? On the Moderating Effect of Product Novelty on eWOM Effectiveness
D Plotkina, A Munzel
Customer & Service Systems 1 (1), 103, 2014
12014
True or fake reviews? Effects on attitudes and intentions [Vrais et faux avis: effets sur les attitudes et les intentions]
D Plotkina, JL Herrmann, M Kacha, G Lombard
HAL Post-Print, 2021
2021
True or fake reviews? Effects on attitudes and intentions
D Plotkina, JL Herrmann, M Kacha, G Lombard
HAL, 2021
2021
Vrais et faux avis: effets sur les attitudes et les intentions
D Plotkina, JL Herrmann, M Kacha, G Lombard
9ème Edition de Grand Est du Numérique (# GEN), 2021
2021
Vrais ou faux avis? Effets sur les attitudes et intentions: résultats d’une première étude
D Plotkina, JL Herrmann, M Kacha, G Lombard
20ème Colloque sur le Marketing Digital, 2021
2021
Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity
AOI Hoffmann, D Plotkina
Psychology & Marketing, 2021
2021
When time pressure counters the zero price effect
JB Dinsmore, SA Wright, D Plotkina
Journal of Consumer Marketing, 2021
2021
Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce
D Plotkina, H Saurel
Journal of Marketing Theory and Practice 29 (2), 250-269, 2021
2021
Social Media Use of Small Wineries in Alsace: Resources and Motivations Analysis
C Haller, D Plotkina, T Vo-Thanh
Sustainability 13 (15), 8149, 2021
2021
How does Providing Financial Information Impact Retirement Intentions? An Abstract
AOI Hoffmann, D Plotkina
Academy of Marketing Science Annual Conference, 423-424, 2019
2019
«Ne les crois pas.» Impact des faux avis en ligne sur les réponses des consommateurs
D Plotkina, M Kacha, JL Herrmann, G Lombard
HAL Post-Print, 2019
2019
La voix du client: vers des nouveaux dispositifs d’écoute
A Munzel, J Pallud, D Plotkina, G N'Goala, V Pez-Pérard, I Prim-Allaz
HAL Post-Print, 2019
2019
Customer Experience Posting an Online Review and eWOM Intent: An Abstract
D Plotkina
Academy of Marketing Science World Marketing Congress, 807-808, 2018
2018
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