| Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product D Plotkina, A Munzel Journal of Retailing and Consumer Services 29, 1-11, 2016 | 49 | 2016 |
| Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews D Plotkina, A Munzel, J Pallud Journal of Business Research 109, 511-523, 2020 | 37 | 2020 |
| Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing D Plotkina, H Saurel Journal of Retailing and Consumer Services 51, 362-377, 2019 | 18 | 2019 |
| Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them? AOI Hoffmann, D Plotkina Journal of Business Research 117, 411-431, 2020 | 9 | 2020 |
| Analysis of User-Experience Evaluation of French Winery Websites C Haller, D Plotkina Handbook of Research on User Experience in Web 2.0 Technologies and Its …, 2021 | 2 | 2021 |
| Let your past define your future? How recalling succesful financial experiences can increase beliefs of self‐efficacy in financial planning AOI Hoffmann, D Plotkina Journal of Consumer Affairs, 2021 | 1 | 2021 |
| The Customer's Voice: Toward New Listening Tools A Munzel, J Pallud, D Plotkina Augmented Customer Strategy: CRM in the Digital Age, 77-93, 2019 | 1 | 2019 |
| What’s New With You? On the Moderating Effect of Product Novelty on eWOM Effectiveness D Plotkina, A Munzel Customer & Service Systems 1 (1), 103, 2014 | 1 | 2014 |
| True or fake reviews? Effects on attitudes and intentions [Vrais et faux avis: effets sur les attitudes et les intentions] D Plotkina, JL Herrmann, M Kacha, G Lombard HAL Post-Print, 2021 | | 2021 |
| True or fake reviews? Effects on attitudes and intentions D Plotkina, JL Herrmann, M Kacha, G Lombard HAL, 2021 | | 2021 |
| Vrais et faux avis: effets sur les attitudes et les intentions D Plotkina, JL Herrmann, M Kacha, G Lombard 9ème Edition de Grand Est du Numérique (# GEN), 2021 | | 2021 |
| Vrais ou faux avis? Effets sur les attitudes et intentions: résultats d’une première étude D Plotkina, JL Herrmann, M Kacha, G Lombard 20ème Colloque sur le Marketing Digital, 2021 | | 2021 |
| Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity AOI Hoffmann, D Plotkina Psychology & Marketing, 2021 | | 2021 |
| When time pressure counters the zero price effect JB Dinsmore, SA Wright, D Plotkina Journal of Consumer Marketing, 2021 | | 2021 |
| Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce D Plotkina, H Saurel Journal of Marketing Theory and Practice 29 (2), 250-269, 2021 | | 2021 |
| Social Media Use of Small Wineries in Alsace: Resources and Motivations Analysis C Haller, D Plotkina, T Vo-Thanh Sustainability 13 (15), 8149, 2021 | | 2021 |
| How does Providing Financial Information Impact Retirement Intentions? An Abstract AOI Hoffmann, D Plotkina Academy of Marketing Science Annual Conference, 423-424, 2019 | | 2019 |
| «Ne les crois pas.» Impact des faux avis en ligne sur les réponses des consommateurs D Plotkina, M Kacha, JL Herrmann, G Lombard HAL Post-Print, 2019 | | 2019 |
| La voix du client: vers des nouveaux dispositifs d’écoute A Munzel, J Pallud, D Plotkina, G N'Goala, V Pez-Pérard, I Prim-Allaz HAL Post-Print, 2019 | | 2019 |
| Customer Experience Posting an Online Review and eWOM Intent: An Abstract D Plotkina Academy of Marketing Science World Marketing Congress, 807-808, 2018 | | 2018 |
Andreas MunzelFull Professor of Marketing, University of MontpellierVerified email at umontpellier.fr
