Daria Plotkina
Daria Plotkina
Associate Professor, EM Strasbourg Business School
Verified email at em-strasbourg.eu - Homepage
Title
Cited by
Cited by
Year
Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product
D Plotkina, A Munzel
Journal of Retailing and Consumer Services 29, 1-11, 2016
332016
Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews
D Plotkina, A Munzel, J Pallud
Journal of Business Research 109, 511-523, 2020
132020
Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing
D Plotkina, H Saurel
Journal of Retailing and Consumer Services 51, 362-377, 2019
12019
The Customer's Voice: Toward New Listening Tools
A Munzel, J Pallud, D Plotkina
Augmented Customer Strategy: CRM in the Digital Age, 77-93, 2019
12019
What’s New With You? On the Moderating Effect of Product Novelty on eWOM Effectiveness
D Plotkina, A Munzel
Customer & Service Systems 1 (1), 103, 2014
12014
Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?
AOI Hoffmann, D Plotkina
Journal of Business Research 117, 411-431, 2020
2020
How does Providing Financial Information Impact Retirement Intentions? An Abstract
AOI Hoffmann, D Plotkina
Academy of Marketing Science Annual Conference, 423-424, 2019
2019
Customer Experience Posting an Online Review and eWOM Intent: An Abstract
D Plotkina
Academy of Marketing Science World Marketing Congress, 807-808, 2018
2018
Special Session: Understanding the Customer Experience: An Abstract
C Roederer, R Huaman-Ramirez, D Plotkina, E Casenave, Z Malas, ...
Academy of Marketing Science World Marketing Congress, 803-804, 2018
2018
Étiquette: appel à communication
M Merli, J Pallud, P Roger, L Weill, MH Broihanne, A Hamelin, D Plotkina
Perspectives on Consumer Experience
R Huaman-Ramirez, D Plotkina, E Casenave, Z Malas, C Roederer, ...
Expert vs. Customer: Opinion Battle. Impact of Online Review Source on the Purchase Intention of New Products
D Plotkina, A Munzel, IAE Toulouse
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Articles 1–12