| Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product D Plotkina, A Munzel Journal of Retailing and Consumer Services 29, 1-11, 2016 | 39 | 2016 |
| Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews D Plotkina, A Munzel, J Pallud Journal of Business Research 109, 511-523, 2020 | 22 | 2020 |
| Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing D Plotkina, H Saurel Journal of Retailing and Consumer Services 51, 362-377, 2019 | 4 | 2019 |
| Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them? AOI Hoffmann, D Plotkina Journal of Business Research 117, 411-431, 2020 | 2 | 2020 |
| The Customer's Voice: Toward New Listening Tools A Munzel, J Pallud, D Plotkina Augmented Customer Strategy: CRM in the Digital Age, 77-93, 2019 | 1 | 2019 |
| What’s New With You? On the Moderating Effect of Product Novelty on eWOM Effectiveness D Plotkina, A Munzel Customer & Service Systems 1 (1), 103, 2014 | 1 | 2014 |
| Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce D Plotkina, H Saurel Journal of Marketing Theory and Practice, 1-20, 2020 | | 2020 |
| How does Providing Financial Information Impact Retirement Intentions? An Abstract AOI Hoffmann, D Plotkina Academy of Marketing Science Annual Conference, 423-424, 2019 | | 2019 |
| Customer Experience Posting an Online Review and eWOM Intent: An Abstract D Plotkina Academy of Marketing Science World Marketing Congress, 807-808, 2018 | | 2018 |
| Special Session: Understanding the Customer Experience: An Abstract C Roederer, R Huaman-Ramirez, D Plotkina, E Casenave, Z Malas, ... Academy of Marketing Science World Marketing Congress, 803-804, 2018 | | 2018 |
| Étiquette: appel à communication M Merli, J Pallud, P Roger, L Weill, MH Broihanne, A Hamelin, D Plotkina | | |
| Perspectives on Consumer Experience R Huaman-Ramirez, D Plotkina, E Casenave, Z Malas, C Roederer, ... | | |
| Expert vs. Customer: Opinion Battle. Impact of Online Review Source on the Purchase Intention of New Products D Plotkina, A Munzel, IAE Toulouse | | |
Andreas MunzelFull Professor of Marketing, University of MontpellierVerified email at umontpellier.fr
