| The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets PK Chintagunta, S Gopinath, S Venkataraman Marketing science 29 (5), 944-957, 2010 | 882 | 2010 |
| The effect of banner advertising on internet purchasing P Manchanda, JP Dubé, KY Goh, PK Chintagunta Journal of Marketing Research 43 (1), 98-108, 2006 | 564 | 2006 |
| A Bayesian model to forecast new product performance in domestic and international markets R Neelamegham, P Chintagunta Marketing Science 18 (2), 115-136, 1999 | 483 | 1999 |
| On using demographic variables to determine segment membership in logit mixture models S Gupta, PK Chintagunta Journal of Marketing Research 31 (1), 128-136, 1994 | 469 | 1994 |
| Investigating purchase incidence, brand choice and purchase quantity decisions of households PK Chintagunta Marketing Science 12 (2), 184-208, 1993 | 449 | 1993 |
| Investigating heterogeneity in brand preferences in logit models for panel data PK Chintagunta, DC Jain, NJ Vilcassim Journal of Marketing Research 28 (4), 417-428, 1991 | 426 | 1991 |
| How does assortment affect grocery store choice? RA Briesch, PK Chintagunta, EJ Fox Journal of Marketing research 46 (2), 176-189, 2009 | 366 | 2009 |
| Manufacturer-retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market V Kadiyali, P Chintagunta, N Vilcassim Marketing Science 19 (2), 127-148, 2000 | 357 | 2000 |
| Empirical analysis of indirect network effects in the market for personal digital assistants H Nair, P Chintagunta, JP Dubé Quantitative Marketing and Economics 2 (1), 23-58, 2004 | 332 | 2004 |
| Response modeling with nonrandom marketing-mix variables P Manchanda, PE Rossi, PK Chintagunta Journal of Marketing Research 41 (4), 467-478, 2004 | 322 | 2004 |
| Investigating household state dependence effects across categories PB Seetharaman, A Ainslie, PK Chintagunta Journal of Marketing Research 36 (4), 488-500, 1999 | 305 | 1999 |
| Temporal differences in the role of marketing communication in new product categories S Narayanan, P Manchanda, PK Chintagunta Journal of Marketing Research 42 (3), 278-290, 2005 | 287 | 2005 |
| Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions S Narayanan, R Desiraju, PK Chintagunta Journal of marketing 68 (4), 90-105, 2004 | 277 | 2004 |
| Investigating category pricing behavior at a retail chain PK Chintagunta Journal of Marketing Research 39 (2), 141-154, 2002 | 257 | 2002 |
| Investigating the effects of store-brand introduction on retailer demand and pricing behavior PK Chintagunta, A Bonfrer, I Song Management Science 48 (10), 1242-1267, 2002 | 252 | 2002 |
| A framework for investigating habits,“The Hand of the Past,” and heterogeneity in dynamic brand choice R Roy, PK Chintagunta, S Haldar Marketing science 15 (3), 280-299, 1996 | 251 | 1996 |
| A micromodel of new product adoption with heterogeneous and forward-looking consumers: application to the digital camera category I Song, PK Chintagunta Quantitative Marketing and Economics 1 (4), 371-407, 2003 | 235 | 2003 |
| Store brands: who buys them and what happens to retail prices when they are introduced? A Bonfrer, PK Chintagunta Review of industrial organization 24 (2), 195-218, 2004 | 232 | 2004 |
| A random-coefficients logit brand-choice model applied to panel data DC Jain, NJ Vilcassim, PK Chintagunta Journal of Business & Economic Statistics 12 (3), 317-328, 1994 | 227 | 1994 |
| Understanding store-brand purchase behavior across categories K Hansen, V Singh, P Chintagunta Marketing Science 25 (1), 75-90, 2006 | 223 | 2006 |
