Bart Bronnenberg
Bart Bronnenberg
Verified email at uvt.nl - Homepage
TitleCited byYear
Exploring the implications of the Internet for consumer marketing
RA Peterson, S Balasubramanian, BJ Bronnenberg
Journal of the Academy of Marketing science 25 (4), 329, 1997
20691997
Database Paper—The IRI Marketing Data Set
BJ Bronnenberg, MW Kruger, CF Mela
Marketing science 27 (4), 745-748, 2008
3492008
Asymmetric promotion effects and brand positioning
BJ Bronnenberg, L Wathieu
Marketing Science 15 (4), 379-394, 1996
2711996
Limited choice sets, local price response, and implied measures of price competition
BJ Bronnenberg, WR Vanhonacker
Journal of Marketing Research 33 (2), 163-173, 1996
2641996
A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification
P Albuquerque, BJ Bronnenberg, CJ Corbett
Management science 53 (3), 451-468, 2007
2312007
Online demand under limited consumer search
JB Kim, P Albuquerque, BJ Bronnenberg
Marketing science 29 (6), 1001-1023, 2010
2282010
The evolution of brand preferences: Evidence from consumer migration
BJ Bronnenberg, JPH Dubé, M Gentzkow
American Economic Review 102 (6), 2472-2508, 2012
2022012
The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution
BJ Bronnenberg, V Mahajan, WR Vanhonacker
Journal of Marketing Research 37 (1), 16-31, 2000
1832000
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables
BJ Bronnenberg, V Mahajan
Marketing Science 20 (3), 284-299, 2001
1672001
Advertising versus pay-per-view in electronic media
A Prasad, V Mahajan, B Bronnenberg
International Journal of Research in Marketing 20 (1), 13-30, 2003
1452003
Retrieving unobserved consideration sets from household panel data
E Van Nierop, B Bronnenberg, R Paap, M Wedel, PH Franses
Journal of Marketing Research 47 (1), 63-74, 2010
1252010
Do pharmacists buy Bayer? Informed shoppers and the brand premium
BJ Bronnenberg, JP Dubé, M Gentzkow, JM Shapiro
The Quarterly Journal of Economics 130 (4), 1669-1726, 2015
1212015
Spatial models in marketing
ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ...
Marketing Letters 16 (3-4), 267-278, 2005
1152005
Consumer packaged goods in the United States: National brands, local branding
BJ Bronnenberg, SK Dhar, JP Dubé
Journal of Marketing Research 44 (1), 4-13, 2007
1122007
Market roll-out and retailer adoption for new brands
BJ Bronnenberg, CF Mela
Marketing Science 23 (4), 500-518, 2004
1112004
Brand history, geography, and the persistence of brand shares
BJ Bronnenberg, SK Dhar, JPH Dubé
Journal of political Economy 117 (1), 87-115, 2009
1012009
Advertising frequency decisions in a discrete Markov process under a budget constraint
BJ Bronnenberg
Journal of Marketing Research 35 (3), 399-406, 1998
851998
Using multimarket data to predict brand performance in markets for which no or poor data exist
BJ Bronnenberg, C Sismeiro
Journal of Marketing Research 39 (1), 1-17, 2002
822002
Product entry timing in dual distribution channels: The case of the movie industry
A Prasad, B Bronnenberg, V Mahajan
Review of Marketing Science 2 (1), 2004
742004
Structural applications of the discrete choice model
JP Dubé, P Chintagunta, A Petrin, B Bronnenberg, R Goettler, ...
Marketing Letters 13 (3), 207-220, 2002
712002
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