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Natalie Mizik
Natalie Mizik
J. Gary Shansby Professor of Marketing, University of Washington Foster School of Business
Verified email at uw.edu
Title
Cited by
Cited by
Year
Trading off between value creation and value appropriation: The financial implications of shifts in strategic emphasis
N Mizik, R Jacobson
Journal of marketing 67 (1), 63-76, 2003
12682003
Managing for the moment: The role of earnings management via real activities versus accruals in SEO valuation
SP Kothari, N Mizik, S Roychowdhury
The accounting review 91 (2), 559-586, 2016
6042016
The financial value impact of perceptual brand attributes
N Mizik, R Jacobson
Journal of Marketing Research 45 (1), 15-32, 2008
5532008
The theory and practice of myopic management
N Mizik
Journal of Marketing Research 47 (4), 594-611, 2010
4252010
Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context
N Mizik, R Jacobson
Marketing Science 26 (3), 361-379, 2007
3612007
Are physicians “easy marks”? Quantifying the effects of detailing and sampling on new prescriptions
N Mizik, R Jacobson
Management Science 50 (12), 1704-1715, 2004
2792004
Visual listening in: Extracting brand image portrayed on social media
L Liu, D Dzyabura, N Mizik
Marketing Science 39 (4), 669-686, 2020
2372020
Valuing branded businesses
N Mizik, R Jacobson
Journal of Marketing 73 (6), 137-153, 2009
1892009
Managing for the moment: The role of real activity versus accruals earnings management in SEO valuation
SP Kothari, N Mizik, S Roychowdhury
Available at SSRN 1982826, 2012
1712012
Assessing the total financial performance impact of brand equity with limited time-series data
N Mizik
Journal of Marketing Research 51 (6), 691-706, 2014
1652014
The financial markets and customer satisfaction: Reexamining possible financial market mispricing of customer satisfaction
R Jacobson, N Mizik
Marketing Science 28 (5), 810-819, 2009
1572009
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry
P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ...
Marketing Letters 16, 293-308, 2005
1112005
Modeling marketing dynamics by time series econometrics
K Pauwels, I Currim, MG Dekimpe, DM Hanssens, N Mizik, E Ghysels, ...
Marketing Letters 15, 167-183, 2004
1052004
Firm innovation and the ratchet effect among consumer packaged goods firms
C Moorman, S Wies, N Mizik, FJ Spencer
Marketing Science 31 (6), 934-951, 2012
632012
Earnings inflation through accruals and real activity manipulation: Its prevalence at the time of an SEO and the financial market consequences
N Mizik, R Jacobson
Available at SSRN 1031006, 2007
532007
Stock return response modeling
N Mizik, R Jacobson
Assessing marketing strategy performance, 29-46, 2004
512004
Financial markets research in marketing
N Mizik, R Jacobson
SSRN, 2011
482011
Commentaries and rejoinder to" marketing and firm value: metrics, methods, findings, and future directions"
MD Kimbrough, L McAlister, N Mizik, R Jacobson, MJ Garmaise, ...
Journal of Marketing Research 46 (3), 313-329, 2009
372009
Accounting for marketing activities: Implications for marketing research and practice
N Mizik, D Nissim
Available at SSRN 1768382, 2011
352011
Talk about brand strategy
N Mizik, R Jacobson
Harvard Business Review 83 (10), 24-+, 2005
342005
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