Doreen Pick
Doreen Pick
Full Professor, University of Applied Sciences Merseburg (Germany)
Verified email at - Homepage
Cited by
Cited by
Customer engagement behavior: Theoretical foundations and research directions
J Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC Verhoef
Journal of service research 13 (3), 253-266, 2010
Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents
D Pick, M Eisend
Journal of the Academy of Marketing Science, 186-204, 2014
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
D Pick, JS Thomas, S Tillmanns, M Krafft
Journal of the Academy of Marketing Science 44 (2), 218-240, 2016
Wiederaufnahme vertraglicher Geschäftsbeziehungen: eine empirische Untersuchung der Kundenperspektive
D Pick
Springer-Verlag, 2008
Antecedents of knowledge generation competence and its impact on innovativeness
I Griese, D Pick, M Kleinaltenkamp
Journal of Business & Industrial Marketing, 2012
From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition
D Schultz, EC Malthouse, D Pick
Advances in Advertising Research (Vol. III), 421-432, 2012
Customer responses to switching costs: A meta-analytic investigation of the moderating influence of culture
D Pick, M Eisend
Journal of International Marketing 24 (4), 39-60, 2016
“Switching is easy”—Service firm communications to encourage customer switching
D Pick
Journal of Retailing and Consumer Services 21 (July), 502-509, 2014
Value creation in sharing networks: Towards a typology of sharing networks
M Haase, D Pick
Interaktive Wertschöpfung durch Dienstleistungen, 439-468, 2015
Retailing in India–Background, challenges, prospects
D Pick, D Müller
European Retail Research, 107-139, 2011
Never say never—Status quo and research agenda for relationship termination in b2b markets
D Pick
Journal of business market management 4 (2), 91-108, 2010
Alternative economies as marketing systems? The role of value creation and the criticism of economic growth
M Haase, I Becker, D Pick
Journal of Macromarketing 38 (1), 57-72, 2018
Commodity Marketing: Grundlagen-Besonderheiten-Erfahrungen
M Enke, A Geigenmüller, A Leischnig
Springer-Verlag, 2014
To share or not to share? Explaining willingness to share in the context of social distance
N Schreiner, D Pick, P Kenning
Journal of Consumer Behaviour 17 (4), 366-378, 2018
When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules
J Habel, S Alavi, D Pick
International Journal of Research in Marketing 34 (4), 919-941, 2017
Status quo des Rückgewinnungsmanagements
D Pick, M Krafft
Kundenabwanderung, 119-141, 2009
Gründe der Mitwirkung in der kommerziellen Sharing Economy
D Pick, M Haase
Marketing Review St. Gallen 32 (4), 7-15, 2015
Reference marketing for industrial product service systems
M Rese, D Pick, K Maiwald
The Philosopher's Stone for Sustainability, 529-534, 2013
Kommunikation von Knappheit im Einzelhandel
D Pick, P Kenning
transfer–Werbeforschung & Praxis 58, 47-57, 2012
Rückgewinnungs-Pricing im Telekommunikationssektor
D Pick, J Kannler
Marketing review st. gallen 26 (5), 55-60, 2009
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