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Yinlong Zhang
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Year
The influence of self-construal on impulsive consumption
LJ Shrum, Y Zhang
The Routledge Companion to Identity and Consumption, 235, 2012
427*2012
The influence of self-construal on impulsive consumption
Y Zhang, LJ Shrum
Journal of Consumer Research 35 (5), 838-850, 2009
4272009
The effect of self-construal on impulsive consumption
Y Zhang, LJ Shrum
Advances in consumer research 35, 2008
427*2008
The impact of accessible identities on the evaluation of global versus local products
Y Zhang, A Khare
Journal of Consumer Research 36 (3), 524-537, 2009
3892009
The impact of self-construal on aesthetic preference for angular versus rounded shapes
Y Zhang, L Feick, LJ Price
Personality and Social Psychology Bulletin 32 (6), 794-805, 2006
3272006
Price (2006),“The Impact of Self-Construal on Aesthetic Preference for Angular versus Rounded Shapes,”
Y Zhang, L Feick, J Lydia
Personality and Social Psychology Bulletin 32 (6), 794-805, 0
327*
Power distance belief and impulsive buying
Y Zhang, KP Winterich, V Mittal
Journal of Marketing Research 47 (5), 945-954, 2010
3062010
Accepting inequality deters responsibility: How power distance decreases charitable behavior
KP Winterich, Y Zhang
Journal of Consumer Research 41 (2), 274-293, 2014
2802014
How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
KP Winterich, Y Zhang, V Mittal
International Journal of Research in Marketing 29 (4), 346-354, 2012
2382012
How males and females differ in their likelihood of transmitting negative word of mouth
Y Zhang, L Feick, V Mittal
Journal of Consumer Research 40 (6), 1097-1108, 2014
2262014
A short 8-item scale for measuring consumers’ local–global identity
L Tu, A Khare, Y Zhang
International Journal of Research in Marketing 29 (1), 35-42, 2012
1702012
The attractiveness of enriched and impoverished options: Culture, self-construal, and regulatory focus
Y Zhang, V Mittal
Personality and Social Psychology Bulletin, 2007
1312007
The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands
Y Kim, Y Zhang
Journal of Global Marketing 27 (1), 13-29, 2014
962014
Decision difficulty: effects of procedural and outcome accountability
Y Zhang, V Mittal
Journal of Consumer Research 32 (3), 465-472, 2005
752005
L'impact de la conception de soi sur les préférences esthétiques pour les formes anguleuses ou les formes rondes
Y Zhang, L Feick, LJ Price
Recherche et Applications en Marketing (French Edition) 22 (2), 76-92, 2007
82007
L'impact de la conception de soi sur les préférences esthétiques pour les formes anguleuses ou les formes rondes
Y Zhang, L Feick, LJ Price
Recherche et applications en marketing 22 (2), 76-92, 2007
82007
Will consumers prefer global or local brands? The role of identity accessibility in consumer preference for global versus local brands
Y Zhang, S Antonio
Marketing Theory and Applications, 125, 2005
72005
To choose or to reject: It is up to Who I am: The impact of self-construal on decision strategy
Y Zhang, V Mittal, L Feick
Asia Pacific Advances in Consumer Research 5, 212-216, 2002
52002
It is up to who I am to spread positive or negative word of mouth to my best friend
Y Zhang, L Feick, V Mittal
Advances in Consumer Research 32, 23, 2005
42005
Differences in Self-regulatory Strength as a Function of Self-construal
AR Arsena, J Lee, LJ Shrum, Y Zhang, JL Row
Advances in Consumer Research. Duluth, MN: Associate for Consumer Research …, 2010
32010
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