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Vera Herédia Colaço
Vera Herédia Colaço
Assistant Professor at Católica-Lisbon School of Business and Economics
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Hosting in turbulent times: Hoteliers’ perceptions and strategies to recover from the Covid-19 pandemic
V Herédia-Colaço, H Rodrigues
International Journal of Hospitality Management 94, 102835, 2021
632021
Seize the day or save the world? The importance of ethical claims and product nature congruity
V Herédia-Colaço, R Coelho do Vale
Journal of Business Ethics 152, 783-801, 2018
292018
Does fair trade breed contempt? A cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
V Herédia-Colaço, R Coelho do Vale, SB Villas-Boas
Journal of Business Ethics 156, 737-758, 2019
282019
Pro-environmental messages have more effect when they come from less familiar brands
V Herédia-Colaço
Journal of Product & Brand Management 32 (3), 436-453, 2023
82023
Impact of CSR initiatives on consumer’s perceptions and attitudes towards retailers
RC do Vale, PV Matos, V Herédia-Colaço
Advances in National Brand and Private Label Marketing: Seventh …, 2020
12020
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Artikelen 1–5