| The effects of entrepreneurial proclivity and market orientation on business performance K Matsuno, JT Mentzer, A Özsomer Journal of Marketing 66 (3), 18-32, 2002 | 1868 | 2002 |
| The effects of strategy type on the market orientation-performance relationship K Matsuno, JT Mentzer Journal of Marketing 64 (4), 1-16, 2000 | 1117 | 2000 |
| A refinement and validation of the MARKOR scale K Matsuno, JT Mentzer, JO Rentz Journal of the Academy of Marketing Science 28, 527-539, 2000 | 334 | 2000 |
| A conceptual and empirical comparison of three market orientation scales K Matsuno, JT Mentzer, JO Rentz Journal of Business Research 58 (1), 1-8, 2005 | 319 | 2005 |
| Application of the means‐end value hierarchy model to understanding logistics service value JT Mentzer, SM Rutner, K Matsuno International Journal of Physical Distribution & Logistics Management 27 (9 …, 1997 | 188 | 1997 |
| Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship N Bharadwaj, K Matsuno Journal of Business Research 59 (1), 62-72, 2006 | 147 | 2006 |
| Making Ethical Judgments: A Cross-cultural Management Study Terence Jackson, Cindy David, Satish Deshpande, Janice Jones, Jacob Joseph ... Asia Pacific Journal of Management 17 (3), 443-472, 2000 | 77 | 2000 |
| Innovation Process and Outcomes for Large Japanese Firms: Roles of Entrepreneurial Proclivity and Customer Equity K Matsuno, Z Zhu, MP Rice Journal of Product Innovation Management 31 (5), 1106-1124, 2014 | 52 | 2014 |
| Entrepreneurial proclivity: its environmental conditions and growth consequences Z Zhu, K Matsuno Journal of Strategic Marketing 24 (1), 20-33, 2016 | 29 | 2016 |
| Market Orientation: Reconciliation of Two Conceptualizations K Matsuno, JT Mentzer Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference …, 1995 | 22* | 1995 |
| Proactive Marketing Response to Population Aging: The Roles of Capabilities and Commitment of Firms K Matsuno, F Kohlbacher Journal of Business Research 113 (May), 93-104, 2020 | 21 | 2020 |
| Mediating roles of capabilities between R&D-marketing integration and business performance A Ali, K Matsuno Journal of Asia Business Studies 12 (1), 81-98, 2018 | 17 | 2018 |
| Firms' (non) responses: The role of ambivalence in the case of population aging in Japan K Matsuno, F Kohlbacher Long Range Planning 52 (2), 236-254, 2019 | 15 | 2019 |
| Three Research Perspectives on Market Orientation JR Graves, K Matsuno SMA Annual Conference, 8, 1995 | 7 | 1995 |
| The Effects of Environmental Uncertainty and Entrepreneurial Proclivity on Market Orientation Process and Growth Momentum K Matsuno Kindai Management Review 3 (1), 36-48, 2015 | 3 | 2015 |
| The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study K Matsuno, Z Zhu, MP Rice The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2011 | 1* | 2011 |
| Antecedents, moderators, and consequences of the extended construct of market orientation. K Matsuno | 1 | 1998 |
| Caught in Inaction: Firms’(Non) responses to Important but Uncontrollable Environmental Forces K Matsuno, F Kohlbacher Academy of Management Proceedings 2015 (1), 15908, 2015 | | 2015 |
Aysegul OzsomerProfessor of Marketing, Koç UniversityVerified email at ku.edu.tr
