Edith G. Smit
Edith G. Smit
Geverifieerd e-mailadres voor uva.nl
Geciteerd door
Geciteerd door
Introducing COBRAs: Exploring motivations for brand-related social media use
DG Muntinga, M Moorman, EG Smit
International Journal of advertising 30 (1), 13-46, 2011
Brand relationship quality and its value for personal contact
E Smit, F Bronner, M Tolboom
Journal of business research 60 (6), 627-633, 2007
Effects of television brand placement on brand image
EA Van Reijmersdal, PC Neijens, EG Smit
Psychology & marketing 24 (5), 403-420, 2007
The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting
M Moorman, PC Neijens, EG Smit
Journal of Advertising 31 (4), 27-40, 2002
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
ML Fransen, PWJ Verlegh, A Kirmani, EG Smit
International Journal of Advertising 34 (1), 6-16, 2015
A new branch of advertising: Reviewing factors that influence reactions to product placement
E Van Reijmersdal, P Neijens, EG Smit
Journal of Advertising Research 49 (4), 429-449, 2009
Readers' reactions to mixtures of advertising and editorial content in magazines
E Van Reijmersdal, P Neijens, E Smit
Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005
Effects of advertising likeability: A 10-year perspective
EG Smit, L Van Meurs, PC Neijens
Journal of Advertising Research 46 (1), 73-83, 2006
Subchronic effects of 2, 3, 7, 8-TCDD or PCBs on thyroid hormone metabolism: use in risk assessment
APJM Van Birgelen, EA Smit, IM Kampen, CN Groeneveld, KM Fase, ...
European Journal of Pharmacology: Environmental Toxicology and Pharmacology …, 1995
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
EG Smit, G Van Noort, HAM Voorveld
Computers in Human Behavior 32, 15-22, 2014
How media factors affect audience responses to brand placement
E Van Reijmersdal, E Smit, P Neijens
International journal of advertising 29 (2), 279-301, 2010
Opening the black box: Understanding cross-media effects
HAM Voorveld, PC Neijens, EG Smit
Journal of Marketing Communications 17 (02), 69-85, 2011
The Relat ion Between Actual and Perceived Interactivity
HAM Voorveld, PC Neijens, EG Smit
Journal of Advertising 40 (2), 77-92, 2011
Effects of eHealth interventions on medication adherence: a systematic review of the literature
AJ Linn, M Vervloet, L van Dijk, EG Smit, JCM Van Weert
Journal of medical Internet research 13 (4), e103, 2011
Today’s practice of brand placement and the industry behind it
E Smit, E Reijmersdal, P Neijens
International Journal of Advertising 28 (5), 761-782, 2009
The effects of program involvement on commercial exposure and recall in a naturalistic setting
M Moorman, PC Neijens, EG Smit
Journal of Advertising 36 (1), 121-137, 2007
The effectiveness of health animations in audiences with different health literacy levels: an experimental study
CS Meppelink, JCM van Weert, CJ Haven, EG Smit
Journal of Medical Internet Research 17 (1), e11, 2015
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism
SF Bernritter, PWJ Verlegh, EG Smit
Journal of Interactive Marketing 33, 27-42, 2016
Brands are just like real people
EG Smit, E Van den Berge, G Franzen
Branding and advertising, 22-43, 2003
Dutch public relations practitioners and journalists: Antagonists no more
P Neijens, E Smit
Public Relations Review 32 (3), 232-240, 2006
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