Wayne D. Hoyer
Wayne D. Hoyer
Professor of Marketing, University of Texas at Austin
Verified email at mccombs.utexas.edu
Title
Cited by
Cited by
Year
„The CRM Process: Its Measurement and Impact on Performance‟
W Reintartz, M Krafft, WD Hoyer
Journal: Marketing Research: Forthcoming, 1-2, 2004
2231*2004
The customer relationship management process: Its measurement and impact on performance
W Reinartz, M Krafft, WD Hoyer
Journal of marketing research, 293-305, 2004
22282004
Wayne D. Hoyer D. 2004. The customer relationship management process: its measurement and impact on performance
W Reinartz, M Krafft
Journal of Marketing Research 41 (3), 293-326, 0
2228*
Effects of brand awareness on choice for a common, repeat-purchase product
WD Hoyer, SP Brown
Journal of Consumer Research, 141-148, 1990
14431990
Consumer cocreation in new product development
WD Hoyer, R Chandy, M Dorotic, M Krafft, SS Singh
Journal of Service Research 13 (3), 283, 2010
13652010
Nicole Koschate, and Wayne D. Hoyer (2005),“Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay,”
C Homburg, A Fürst
Journal of Marketing 69, 84-97, 0
1259*
Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self
L Malär, H Krohmer, WD Hoyer, B Nyffenegger
Journal of marketing 75 (4), 35-52, 2011
11042011
An examination of consumer decision making for a common repeat purchase product
WD Hoyer
Journal of consumer research 11 (3), 822-829, 1984
9751984
The unhealthy= tasty intuition and its effects on taste inferences, enjoyment, and choice of food products
R Raghunathan, RW Naylor, WD Hoyer
Journal of Marketing 70 (4), 170-184, 2006
9182006
Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior
HCMV Trijp, WD Hoyer, JJ Inman
Journal of marketing research 33 (3), 281-292, 1996
8161996
Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction
SM Broniarczyk, WD Hoyer, L McAlister
Journal of marketing research 35 (2), 166-176, 1998
7791998
Planned versus impulse purchase behavior.
CJ Cobb, WD Hoyer
Journal of retailing, 1986
7521986
The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption
R Deshpande, WD Hoyer, N Donthu
Journal of Consumer Research, 214-220, 1986
7241986
Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes
C Homburg, WD Hoyer, M Fassnacht
The Journal of Marketing, 86-101, 2002
6992002
Social identity and the service-profit chain
C Homburg, J Wieseke, WD Hoyer
Journal of Marketing 73 (2), 38-54, 2009
6662009
Promotion signal: proxy for a price cut?
JJ Inman, L McAlister, WD Hoyer
Journal of consumer research 17 (1), 74-81, 1990
6621990
The role of cognition and affect in the formation of customer satisfaction: a dynamic perspective
C Homburg, N Koschate, WD Hoyer
Journal of Marketing 70 (3), 21-31, 2006
5602006
The effect of novel attributes on product evaluation
M Ashesh, WD Hoyer
Journal of Consumer Research 28 (3), 462-472, 2001
537*2001
The effect of novel attributes on product evaluation
A Mukherjee, WD Hoyer
Journal of Consumer Research: An Interdisciplinary Quarterly 28 (3), 462-72, 2001
5362001
Identifying global and culture-specific dimensions of humor in advertising: A multinational analysis
DL Alden, WD Hoyer, C Lee
The Journal of Marketing, 64-75, 1993
5001993
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