Patrick McCole
Patrick McCole
Full Professor of Marketing & Vice President International
Verified email at
Cited by
Cited by
Trust, satisfaction, and online repurchase intention
Y Fang, I Qureshi, H Sun, P McCole, E Ramsey, KH Lim
MIS quarterly 38 (2), 407-A9, 2014
Repurchase intention in B2C e-commerce—A relationship quality perspective
Y Zhang, Y Fang, KK Wei, E Ramsey, P McCole, H Chen
Information & Management 48 (6), 192-200, 2011
Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns
P McCole, E Ramsey, J Williams
Journal of Business Research 63 (9-10), 1018-1024, 2010
Understanding online customer repurchasing intention and the mediating role of trust–an empirical investigation in two developed countries
I Qureshi, Y Fang, E Ramsey, P McCole, P Ibbotson, D Compeau
European Journal of Information Systems 18 (3), 205-222, 2009
Refocusing marketing to reflect practice: The changing role of marketing for business
P McCole
Marketing Intelligence & Planning 22 (5), 531-539, 2004
The role of electronic commerce in creating virtual tourism destination marketing organisations
A Palmer, P McCole
International Journal of Contemporary Hospitality Management 12 (3), 198-204, 2000
The role of trust for electronic commerce in services
P McCole
International Journal of Contemporary Hospitality Management 14 (2), 81-87, 2002
The virtual re-intermediation of travel services: a conceptual framework and empirical investigation
A Palmer, P McCole
Journal of vacation marketing 6 (1), 33-47, 1999
Dealing with complaints in services
P McCole
International journal of contemporary hospitality management 16 (6), 345-354, 2004
A profile of adopters and non-adopters of eCommerce in SME professional service firms
P McCole, E Ramsey
Australasian Marketing Journal 13 (1), 36-48, 2005
Examining social customer relationship management among Irish hotels
S Diffley, P McCole, E Carvajal-Trujillo
International Journal of Contemporary Hospitality Management 30 (2), 1072-1091, 2018
E‐business in professional SMEs: the case of New Zealand
E Ramsey, P McCole
Journal of Small Business and Enterprise Development 12 (4), 528-544, 2005
Extending customer relationship management into a social context
S Diffley, P McCole
Social Media and Interactive Communications, 35-54, 2018
Factors that impact technology innovation adoption among Irish professional service sector SMEs
E Ramsey, P Ibbotson, P McCole
International journal of innovation management 12 (04), 629-654, 2008
A critical evaluation of the role of trust in direct marketing over the internet
P McCole, A Palmer
World Marketing Congress, University of Cardiff, Wales, 2001
Application of projective techniques in an e-business research context: A response to ‘Projective techniques in market research-valueless subjectivity or insightful reality?’
E Ramsey, P Ibbotson, P McCole
International Journal of Market Research 48 (5), 551-573, 2006
The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting
P McCole, E Ramsey, A Kincaid, Y Fang, H Li
Information Technology & People 32 (4), 781-801, 2019
Internet‐enabled technology in knowledge‐intensive business services: a comparison of Northern Ireland, the Republic of Ireland and New Zealand
P McCole, E Ramsey
Marketing intelligence & planning 22 (7), 761-779, 2004
Food environment intervention improves food knowledge, wellbeing and dietary habits in primary school children: Project Daire, a randomised-controlled, factorial design cluster …
SF Brennan, F Lavelle, SE Moore, M Dean, MC McKinley, P McCole, ...
International Journal of Behavioral Nutrition and Physical Activity 18, 1-18, 2021
Marketing is not dead: a response to “Elegy on the death of marketing”
P McCole
European Journal of Marketing 38 (11/12), 1349-1354, 2004
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