| Involving stakeholders in developing corporate brands: The communication dimension A Gregory Journal of marketing management 23 (1-2), 59-73, 2007 | 374 | 2007 |
| Planning and managing public relations campaigns: A strategic approach A Gregory Kogan Page Publishers, 2020 | 263 | 2020 |
| Planning and managing public relations campaigns A Gregory Kogan Page Publishers, 2000 | 211 | 2000 |
| Planning and managing public relations campaigns A Gregory Kogan Page Publishers, 2000 | 211 | 2000 |
| Competencies of senior communication practitioners in the UK: An initial study A Gregory Public Relations Review 34 (3), 215-223, 2008 | 168 | 2008 |
| Strategic public relations leadership A Gregory, P Willis Routledge, 2022 | 131 | 2022 |
| Applying communication theories to the Internet J Fawkes, A Gregory Journal of communication management 5 (2), 109-124, 2001 | 109 | 2001 |
| Public relations in practice A Gregory Kogan Page Publishers, 2004 | 108* | 2004 |
| Public Relations Dlm Praktek A Gregory ESENSI, 2005 | 104 | 2005 |
| Public relations and evaluation: does the reality match the rhetoric? A Gregory Journal of Marketing Communications 7 (3), 171-189, 2001 | 96 | 2001 |
| Defining the gap between research and practice in public relations programme evaluation–towards a new research agenda A Gregory, T Watson Journal of marketing communications 14 (5), 337-350, 2008 | 94 | 2008 |
| Public relations in practice A Gregory Kogan Page Publishers, 2004 | 76 | 2004 |
| Public relations and management A Gregory The public relations handbook, 76-100, 2016 | 60 | 2016 |
| Divided we stand: Defying hegemony in global public relations theory and practice? A Gregory, G Halff Public Relations Review 39 (5), 417-425, 2013 | 60 | 2013 |
| Divided we stand: Defying hegemony in global public relations theory and practice? A Gregory, G Halff Public Relations Review 39 (5), 417-425, 2013 | 60 | 2013 |
| Scope and structure of public relations: a technology driven view A Gregory Public Relations Review 30 (3), 245-254, 2004 | 59 | 2004 |
| Communication dimensions of the UK foot and mouth disease crisis, 2001 A Gregory Journal of Public Affairs: An International Journal 5 (3‐4), 312-328, 2005 | 52 | 2005 |
| Toward an historically informed Asian model of public relations G Halff, A Gregory Public Relations Review 40 (3), 397-407, 2014 | 51 | 2014 |
| Internal communication education: a historical study M Welch Journal of Communication Management 19 (4), 388-405, 2015 | 46 | 2015 |
| Systems theories and public relations practice A Gregory Journal of Communication Management 4 (3), 266-277, 2000 | 46 | 2000 |
