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Helen Stuart
Helen Stuart
Verified email at acu.edu.au
Title
Cited by
Cited by
Year
Towards a definitive model of the corporate identity management process
H Stuart
Corporate communications: an international journal 4 (4), 200-207, 1999
4331999
Corporate makeovers: Can a hyena be rebranded?
H Stuart, L Muzellec
Journal of Brand Management 11, 472-482, 2004
3622004
Employee identification with the corporate identity-Issues and implications
H Stuart
International Studies of Management & Organization 32 (3), 28-44, 2002
1862002
Aligning identity and strategy: Corporate branding at British Airways in the late 20th century
JMT Balmer, H Stuart, SA Greyser
California Management Review 51 (3), 6-23, 2009
1732009
Corporate branding in marketspace
H Stuart, C Jones
Corporate Reputation Review 7, 84-93, 2004
1522004
Exploring the corporate identity/corporate image interface: An empirical study of accountancy firms
H Stuart
Journal of Communication Management 2 (4), 357-373, 1998
1481998
Failing the reputation management test: The case of BHP, the big Australian
D Hanson, H Stuart
Corporate reputation review 4, 128-143, 2001
922001
An identity‐based approach to the sustainable corporate brand
H Joyce Stuart
Corporate Communications: An International Journal 16 (2), 139-149, 2011
862011
Marketing communication and corporate identity: are they integrated?
H Stuart, G Kerr
Journal of Marketing Communications 5 (4), 169-179, 1999
781999
The Effect of Organizational Structure on Corporate Identity Management
H Stuart
Revealing the Corporation: Perspectives on identity, image, reputation …, 2003
67*2003
The Effect of Organizational Structure on Corporate Identity Management
H Stuart
Revealing the Corporation: Perspectives on identity, image, reputation …, 2003
67*2003
Living the corporate rebrand: The employee perspective
H Stuart
Corporate Reputation Review 15, 158-168, 2012
372012
Corporate branding and rebranding: an institutional logics perspective
H Stuart
Journal of Product & Brand Management 27 (1), 96-100, 2018
352018
Positioning the corporate brand as sustainable: Leadership de rigueur
H Joyce Stuart
Journal of Brand Management 20, 793-799, 2013
332013
Brand champion behaviour: Its role in corporate branding
R Yakimova, F Mavondo, S Freeman, H Stuart
Journal of Brand Management 24, 575-591, 2017
282017
The role of employees in successful corporate branding
H Stuart
Thexis-Fachzeitschrift für Marketing der Universität St. Gallen, 48-50, 2001
252001
British Airways and Balmer's AC3ID Test of Corporate Brand Management
JMT Balmer, H Stuart
University of Bradford School of Management, 2004
172004
Corporate rebranding: issues and implications
H Stuart
ANZMAC 2003 Conference Proceedings, 172-178, 2003
152003
Corporate identity and corporate brand alignment: the strategic positioning of British Airways in the 20th century
JMT Balmer, HJ Stuart, SA Gryser
Australia and New Zealand Marketing Academy Conference (ANZMAC) Proceedings …, 2008
122008
Managing a corporate brand in a challenging stakeholder environment: charity branding
H Stuart
International Studies of Management & Organization 46 (4), 228-234, 2016
112016
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