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Co-authors
- Pradeep ChintaguntaUniversity of Chicago, Booth School of BusinessVerified email at chicagobooth.edu
- Peter J DanaherProfessor of Marketing and Econometrics, Monash UniversityVerified email at monash.edu
- Michael BraunSouthern Methodist UniversityVerified email at smu.edu
- Roderick J. BrodieDepartment of Marketing University of Auckland Business SchoolVerified email at auckland.ac.nz
- Sundar BharadwajCoca Cola Company Chair Professor of Marketing, University of GeorgiaVerified email at uga.edu
- Kapil R. TuliSingapore Management UniversityVerified email at smu.edu.sg
- David BellIdea Farm VenturesVerified email at ideafarmventures.com
- George KnoxAssociate Professor of Marketing, Tilburg UniversityVerified email at tilburguniversity.edu
- Alvin SilkLincoln Filene Professor, Harvard Business SchoolVerified email at hbs.edu
- Ranjit VoolaAssociate Professor, Marketing, University of SydneyVerified email at sydney.edu.au
- Anirban MukherjeeAvyayam HoldingsVerified email at cornell.edu
- Jagmohan RajuVerified email at wharton.upenn.edu