André Bonfrer
André Bonfrer
Professor of Marketing, Deakin University
Verified email at deakin.edu.au
Title
Cited by
Cited by
Year
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
PK Chintagunta, A Bonfrer, I Song
Management Science 48 (10), 1242-1267, 2002
2412002
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
PK Chintagunta, A Bonfrer, I Song
Management Science 48 (10), 1242-1267, 2002
2412002
Store brands: who buys them and what happens to retail prices when they are introduced?
A Bonfrer, PK Chintagunta
Review of industrial organization 24 (2), 195-218, 2004
2202004
The effect of competitive advertising interference on sales for packaged goods
PJ Danaher, A Bonfrer, S Dhar
Journal of Marketing Research 45 (2), 211-225, 2008
1672008
The impact of brand quality on shareholder wealth
SG Bharadwaj, KR Tuli, A Bonfrer
Journal of Marketing 75 (5), 88-104, 2011
1152011
Real-time evaluation of e-mail campaign performance
A Bonfrer, X Drčze
Marketing Science 28 (2), 251-263, 2009
692009
Moving from customer lifetime value to customer equity
X Drčze, A Bonfrer
QME 7 (3), 289-320, 2009
482009
Do managers ovȩrreact to each others' promotional activity? Further empirical evidence
RJ Brodie, A Bonfrer, J Cutler
International Journal of Research in Marketing 13 (4), 379-387, 1996
451996
An empirical investigation of the impact of communication timing on customer equity
X Drčze, A Bonfrer
Journal of Interactive Marketing 22 (1), 36-50, 2008
422008
Scalable inference of customer similarities from interactions data using Dirichlet processes
M Braun, A Bonfrer
Marketing Science 30 (3), 513-531, 2011
402011
Recovering stockkeeping-unit-level preferences and response sensitivities from market share models estimated on item aggregates
DR Bell, A Bonfrer, PK Chintagunta
Journal of Marketing Research 42 (2), 169-182, 2005
302005
Conditions when market share models are useful for forecasting: further empirical results
RJ Brodie, A Bonfrer
International Journal of Forecasting 10 (2), 277-285, 1994
201994
Anomalies in estimates of cross-price elasticities for marketing mix models: theory and empirical test
A Bonfrer, ER Berndt, A Silk
National Bureau of Economic Research Working Paper Series, 2006
132006
To pester or leave alone: Lifetime value maximization through optimal communication timing
X Dreze, A Bonfrer
122003
The effect of negative word-of-mouth in social networks
A Bonfrer
The connected customer: The changing nature of consumer and business markets …, 2010
112010
A renewable-resource approach to database valuation
X Dréze, A Bonfrer
112003
Diagnosing and predicting individual customer defection in a contractual setting
A Bonfrer, G Knox, J Eliashberg, J Chiang
Marketing Dynamics Conference 2007, 2007
72007
Retaining talented salespeople
S Lu, A Bonfrer, R Voola
Customer Needs and Solutions 2 (2), 148-164, 2015
62015
Censoring, interdependence and scalability for dyadic social media data
M Braun, A Bonfrer
Massachusetts Institute of Technology, 2009
62009
Lifetime value maximization through optimal communication timing
X Dreze, A Bonfrer
62002
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