Ronald Voorn
Ronald Voorn
University of Twente, Utrecht Business School
Verified email at utwente.nl
Title
Cited by
Cited by
Year
Social media and higher education: Introversion and collaborative learning from the student’s perspective
RJJ Voorn, PAM Kommers
International journal of social media and interactive learning environments …, 2013
962013
Product type and personality in brand relationships
R Voorn, S Hegner, A Pruyn
Consumer Brand Relationships, 83-107, 2015
82015
What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize
R Voorn
University of Twente, 2013
42013
It takes time to tango: The relative importance of values versus traits in consumer brand relationships
R Voorn, G van der Veen, T van Rompay, A Pruyn
Journal of Consumer Behaviour, 1-10, 2018
22018
The role of values in the consumer brand selection process
RJJ Voorn, G van der Veen, S Hegner, ATH Pruyn
45th EMAC Annual Conference 2016: Marketing in the age of data, 2016
12016
Human values as added value (s) in consumer brand congruence: a comparison with traits and functional requirements
RJJ Voorn, G van der Veen, TJL van Rompay, SM Hegner, ATH Pruyn
Journal of Brand Management 28 (1), 48-59, 2021
2021
The attention economy and how media works. Simple truths for marketers
R Voorn
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP 48 (2), 128-129, 2020
2020
Het merk als associatienetwerk
R Voorn
2018
The Network is the Message
G Veen, S Bakker, A Cox, AL Kamphuis, RJ Mast, A Smits, R Voorn, ...
Hogeschool Utrecht, 2018
2018
The Network is the Message: Fase 2A: Meten is nog niet weten
G van der Veen, S de Bakker, A Cox, AL Kamphuis, RJ Mast, A Smits, ...
Hogeschool Utrecht, 2018
2018
The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract
R Voorn, G van der Veen, TJL van Rompay, SM Hegner, ATH Pruyn
Academy of Marketing Science World Marketing Congress, 217-218, 2017
2017
Stronger brands in all product categories based on warmth and competence? *Best Paper Award*
RJJ Voorn, DG Muntinga
5th International Consumer Brand Relations Conference, Porto, Portugal, 2017
2017
Voodoo Marketing : Ethics of Marketing
R Voorn, J Dijkgraaf
Adfo Books, Amsterdam The Netherlands 1, 175, 2015
2015
Node Hopping: How to increase the dissemination of branded content on social media and social network sites in particular?
RJJ Voorn
Workingpaper Psychology of online media. University of Twente, Enschede, 2013
2013
Nieuw boek op komst van Mark'The Herdmeister'Earls
R Voorn
De Oprichter-CEO is de beste Merkwerker
R Voorn
Overreden en Verleiden
R Voorn
Wat is de waarde van purpose marketing?
R Voorn
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