| Social media and higher education: Introversion and collaborative learning from the student’s perspective RJJ Voorn, PAM Kommers International journal of social media and interactive learning environments …, 2013 | 172 | 2013 |
| Human values as added value (s) in consumer brand congruence: A comparison with traits and functional requirements RJJ Voorn, G Van der Veen, TJL Van Rompay, SM Hegner, ATH Pruyn Journal of Brand management 28, 48-59, 2021 | 28 | 2021 |
| It takes time to tango: The relative importance of values versus traits in consumer brand relationships R Voorn, G van der Veen, T van Rompay, A Pruyn Journal of Consumer Behaviour, 1-10, 2018 | 11 | 2018 |
| Product type and personality in brand relationships R Voorn, S Hegner, A Pruyn Consumer Brand Relationships: Meaning, Measuring, Managing, 83-107, 2015 | 11 | 2015 |
| What’s this thing called Love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize R Voorn University of Twente, 2013 | 6 | 2013 |
| The role of values in the consumer brand selection process RJJ Voorn, G van der Veen, S Hegner, ATH Pruyn 45th EMAC Annual Conference 2016: Marketing in the age of data, 2016 | 2 | 2016 |
| Which value type promises more value in marketing communications? RJJ Voorn, G van der Veen, TJL van Rompay, ATH Pruyn | | 2023 |
| Brands, values and consumers: The importance of values in consumer behaviour RJJ Voorn | | 2023 |
| Embracing sustainability: the unrevealed oxymoron? R Voorn, EG Cubillo, A Denkers, LD Carey Communicating Sustainability 2022, 2022 | | 2022 |
| The attention economy and how media works. Simple truths for marketers R Voorn TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP 48 (2), 128-129, 2020 | | 2020 |
| The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract R Voorn, G van der Veen, TJL van Rompay, SM Hegner, ATH Pruyn Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | | 2018 |
| Stronger brands in all product categories based on warmth and competence? *Best Paper Award* RJJ Voorn, DG Muntinga 5th International Consumer Brand Relations Conference, Porto, Portugal, 2017 | | 2017 |
| Voodoo Marketing : Ethics of Marketing R Voorn, J Dijkgraaf Adfo Books, Amsterdam The Netherlands 1, 175, 2015 | | 2015 |
| Secundaire navigatie R Voorn | | |
| Node Hopping: How to increase the dissemination of branded content on social media and social network sites in particular? RJJ Voorn | | |
Ad PruynHoogleraar ConsumentenpsychologieVerified email at utwente.nl
