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Abena Animwaa Yeboah-Banin
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Year
Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions
AY Banin, N Boso, M Hultman, AL Souchon, P Hughes, E Nemkova
Industrial Marketing Management 59, 120-130, 2016
932016
Demand-and supply-side perspectives of city branding: A qualitative investigation
M Hultman, AA Yeboah-Banin, L Formaniuk
Journal of Business Research 69 (11), 5153-5157, 2016
572016
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters
P Hughes, AL Souchon, E Nemkova, IR Hodgkinson, JS Oliveira, N Boso, ...
Industrial Marketing Management 83, 59-69, 2019
352019
Linking improvisational behavior to customer satisfaction: the relational dynamics
M Hultman, AA Yeboah-Banin, N Boso
Journal of Business & Industrial Marketing 34 (6), 1183-1193, 2019
232019
Journalism aid: Country of origin and influences on beneficiary perceptions and practices
GKM Tietaah, AA Yeboah-Banin, S Akrofi-Quarcoo, FY Sesenu
African Journalism Studies 39 (2), 90-103, 2018
142018
Pathways to global versus local brand preferences: The roles of cultural identity and brand perceptions in emerging African markets
AA Yeboah-Banin, ES Quaye
Journal of Global Marketing 34 (5), 372-391, 2021
122021
Shakespeare lives in Ghana: Roles, representations and perceptions of women in contemporary Ghanaian society
NA Anyidoho, CA Tagoe, M Adjei, E Appiah, AA Yeboah-Banin, A Crentsil, ...
Legon, Accra: The Institute of Statistical, Social and Economic Research …, 2016
122016
Health information from elite to popular media: are Ghanaian media creating more space for health information/education?
E Thompson, AA Yeboah
Critical Arts: South-North Cultural and Media Studies 27 (3), 370-385, 2013
122013
Beyond unequal visibilities: Are women treated differently from men in the news
R Kimani, A Yeboah
African Communication Research 4 (3), 433-448, 2011
122011
A case of double standards? Audience attitudes to professional norms on local and English language radio news programmes in Ghana
A Gadzekpo, AA Yeboah-Banin, S Akrofi-Quarcoo
Journal of African Media Studies 12 (1), 3-22, 2020
102020
Reporting women: Do female journalists have a gender agenda
AA Yeboah
African Communication Research 4 (3), 469-484, 2011
102011
Women’s and Gender Studies in Ghana
AA Yeboah, MK Ampofo, A. A. & Brobbey
Changing Perspectives on the Social Sciences in Ghana., 2014
92014
Shakespeare lives in Ghana: Roles, representations and perceptions of women
N Anyidoho, CA Tagoe, M Adjei, E Appiah, AA Yeboah-Banin, A Crentsil, ...
Institute of Statistical, Social and Economy Research, 1 53, 2016
82016
A chink in the charm? A framing analysis of coverage of Chinese aid in the Ghanaian media
AA Yeboah-Banin, G Tietaah, S Akrofi-Quarcoo
African Journalism Studies 40 (1), 53-66, 2019
72019
The dark side of multi-platform advertising in an emerging economy context
AA Yeboah-Banin, MI Amoakohene
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications …, 2019
72019
How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market
M Hultman, N Boso, AA Yeboah‐Banin, I Hodgkinson, AL Souchon, ...
European Management Review 19 (3), 417-435, 2022
52022
Multi-platform advertising strategies in the global marketplace
KCC Yang
IGI Global, 2017
42017
Linguistic Complexity and Second Language Advertising Audiences: Is There a Case for Linguistic Exclusion?
AA Yeboah-Banin, M Fosu, M Tsegah
Journal of Communication Inquiry, DOI: http://journals.sagepub.com/doi/full …, 2017
42017
Does language matter when advertising to Africa’s multilingual audience? An ELM study of audience language preference and responses
AA Yeboah-Banin
Journal of African Business 24 (4), 632-648, 2023
22023
Financial Viability of the Ghanaian Media
AA Yeboah-Banin, TD Adjin-Tettey
State of the Ghanaian Media Report, 31-46, 2023
22023
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Articles 1–20