Jan-Benedict E.M. Steenkamp
Jan-Benedict E.M. Steenkamp
Massey Distinguished Professor of Marketing, University of North Carolina at
Verified email at unc.edu - Homepage
Title
Cited by
Cited by
Year
Assessing measurement invariance in cross-national consumer research
JBEM Steenkamp, H Baumgartner
Journal of consumer research 25 (1), 78-90, 1998
47181998
The effects of perceived interdependence on dealer attitudes
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (3), 348-356, 1995
23891995
The use of LISREL in validating marketing constructs
JBEM Steenkamp, HCM Van Trijp
International Journal of Research in Marketing 8 (4), 283-299, 1991
23891991
A review and meta-analysis of country-of-origin research
PWJ Verlegh, JBEM Steenkamp
Journal of economic psychology 20 (5), 521-546, 1999
20451999
The effects of supplier fairness on vulnerable resellers
N Kumar, LK Scheer, JBEM Steenkamp
Journal of marketing research 32 (1), 54-65, 1995
20201995
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
I Geyskens, JBEM Steenkamp, LK Scheer, N Kumar
International Journal of Research in Marketing 13 (4), 303, 1996
18881996
A meta-analysis of satisfaction in marketing channel relationships
I Geyskens, JBEM Steenkamp, N Kumar
Journal of Marketing Research 36 (2), 223-238, 1999
16901999
A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness
JBEM Steenkamp, F Ter Hofstede, M Wedel
Journal of marketing 63 (2), 55-69, 1999
16031999
Effects of brand local and non-local origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBE Steenkamp, S Ramachander
Journal of consumer psychology 9 (April), 83-95, 2000
15152000
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
DL Alden, JBEM Steenkamp, R Batra
Journal of marketing 63 (1), 75-87, 1999
14261999
How perceived brand globalness creates brand value
JBEM Steenkamp, R Batra, DL Alden
Journal of International Business Studies 34 (1), 53-65, 2003
12652003
Generalizations about trust in marketing channel relationships using meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
International Journal of Research in Marketing 15 (3), 223-248, 1998
12481998
Response styles in marketing research: A cross-national investigation
H Baumgartner, JBEM Steenkamp
Journal of marketing research 38 (2), 143-156, 2001
11872001
Make, buy, or ally: A transaction cost theory meta-analysis
I Geyskens, JBEM Steenkamp, N Kumar
Academy of management journal 49 (3), 519-543, 2006
10452006
Emotions in consumer behavior: a hierarchical approach
FJM Laros, JBEM Steenkamp
Journal of Business Research 58 (10), 1437-1445, 2005
10392005
Private label strategy: How to meet the store brand challenge
N Kumar, J Steenkamp
Boston: Harvard Business School Press, 2007
966*2007
The role of national culture in international marketing research
JBEM Steenkamp
International Marketing Review, 2001
8862001
Conceptual model of the quality perception process
JBEM Steenkamp
Journal of Business Research 21 (4), 309-333, 1990
8831990
The role of optimum stimulation level in exploratory consumer behavior
JBEM Steenkamp, H Baumgartner
Journal of consumer research 19 (3), 434-448, 1992
8671992
Marketing renaissance: How research in emerging markets advances marketing science and practice
SM Burgess, JBEM Steenkamp
International Journal of Research in Marketing 23 (4), 337-356, 2006
8572006
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