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Efthymios Constantinides
Efthymios Constantinides
Professor at Thapar Institute (India), non-resident Professor at the EUR, Researcher at the UT
Geverifieerd e-mailadres voor utwente.nl
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Constantinides E, Fountain S.(2008),“Web 2.0: Conceptual Foundations and Marketing Issues”
E Constantinides, S Fountain
Journal of direct, data and digital marketing practice 9 (3), 231-244, 2008
24562008
Influencing the online consumer's behavior: the Web experience
E Constantinides
Internet Research 14 (2), 111-126, 2004
15112004
The marketing mix revisited: towards the 21st century marketing
E Constantinides
Journal of Marketing Management 22 (3-4), 407-438, 2006
10492006
Foundations of social media marketing
E Constantinides
Procedia-Social and behavioral sciences 148, 40-57, 2014
9542014
The 4S web-marketing mix model
E Constantinides
Electronic commerce research and applications 1 (1), 57-76, 2002
6452002
Potential of the social media as instruments of higher education marketing: A segmentation study
E Constantinides, MC Zinck Stagno
Journal of marketing for higher education 21 (1), 7-24, 2011
6322011
Social media: a new frontier for retailers?
E Constantinides, CL Romero, MAG Borja
European Retail Research 22, 1-28, 2009
4522009
The impact of chatbots on customer loyalty: A systematic literature review
L Jenneboer, C Herrando, E Constantinides
Journal of theoretical and applied electronic commerce research 17 (1), 212-229, 2022
2442022
Consumer adoption of social networking sites: implications for theory and practice
C Lorenzo‐Romero, E Constantinides, MC Alarcón‐del‐Amo
Journal of research in Interactive Marketing 5 (2/3), 170-188, 2011
2422011
Higher education marketing: A study on the impact of social media on study selection and university choice
E Constantinides, MCZ Stagno
International journal of technology and educational marketing (IJTEM) 2 (1 …, 2012
2212012
Emotional contagion: a brief overview and future directions
C Herrando, E Constantinides
Frontiers in psychology 12, 712606, 2021
2122021
Effects of web experience on consumer choice: a multicultural approach
E Constantinides, C Lorenzo‐Romero, MA Gómez
Internet research 20 (2), 188-209, 2010
1972010
Social Media/Web 2.0 as marketing parameter: An introduction
E Constantinides
Proceedings of 8th international congress marketing trends, 15-17, 2009
1772009
Co-creation: Customer integration in social media based product and service development
C Lorenzo-Romero, E Constantinides, LA Brünink
Procedia-Social and Behavioral Sciences 148, 383-396, 2014
1522014
Business reputation and social media: A primer on threats and responses
IS Horn, T Taros, S Dirkes, L Hüer, M Rose, R Tietmeyer, ...
Journal of direct, data and digital marketing practice 16, 193-208, 2015
1332015
Social media marketing as a branding strategy in extraordinary times: Lessons from the COVID-19 pandemic
SI Dubbelink, C Herrando, E Constantinides
Sustainability 13 (18), 10310, 2021
1242021
Impact of online product reviews on purchasing decisions
E Constantinides, NI Holleschovsky
12th International Conference on Web Information Systems and Technologies …, 2016
120*2016
The impact of Web Experience on Virtual Buying Behaviour: An Empirical Study
E Constantinides, P Geurts
Journal of Customer Behaviour 4 (3), 307-335, 2005
882005
Identification of influence in social media communities
W Vollenbroek, S De Vries, E Constantinides, P Kommers
International Journal of Web Based Communities 4 10 (3), 280-297, 2014
812014
Determinants of use of social media tools in retailing sector
C Lorenzo-Romero, MC Alarcón-del-Amo, E Constantinides
Journal of theoretical and applied electronic commerce research 9 (1), 44-55, 2014
762014
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