Theo Verhallen
Theo Verhallen
hoogleraar marketing, Tilburg University
Verified email at uvt.nl - Homepage
Title
Cited by
Cited by
Year
Response styles in rating scales evidence of method bias in data from six EU countries
H Van Herk, YH Poortinga, TMM Verhallen
Journal of Cross-Cultural Psychology 35 (3), 346-360, 2004
4892004
A behavioral model of residential energy use
WF Van Raaij, TMM Verhallen
Journal of economic psychology 3 (1), 39-63, 1983
4401983
Scarcity and preference: An experiment on unavailability and product evaluation
TMM Verhallen, HSJ Robben
Journal of economic psychology 15 (2), 315-331, 1994
3431994
The influence of business strategy on new product activity: The role of market orientation
RT Frambach, J Prabhu, TMM Verhallen
International journal of research in marketing 20 (4), 377-397, 2003
3052003
Scarcity and consumer choice behavior
TMM Verhallen
Journal of Economic Psychology 2 (4), 299-322, 1982
2301982
Domain-specific market segmentation
W Fred van Raaij, TMM Verhallen
European Journal of Marketing 28 (10), 49-66, 1994
2241994
Successful new product pricing practices: a contingency approach
P Ingenbleek, M Debruyne, RT Frambach, TMM Verhallen
Marketing letters 14 (4), 289-305, 2003
2062003
Successful New Product Pricing Practices: A Contingency Approach
RT Frambach, PTM Ingenblee, M Debruyne, TMM Verhallen
206*2003
Household behavior and the use of natural gas for home heating
TMM Verhallen, WF Van Raaij
Journal of consumer research, 253-257, 1981
1951981
Patterns of residential energy behavior
WF Van Raaij, TMM Verhallen
Journal of economic psychology 4 (1), 85-106, 1983
1401983
Patterns of residential energy behavior
WF Raaij, TMM Verhallen
Journal of Economic Psychology 4, 1982
140*1982
Equivalence of survey data: relevance for international marketing
H van Herk, YH Poortinga, TMM Verhallen
European Journal of Marketing 39 (3/4), 351-364, 2005
1082005
Attitude theory and behavioral costs
TMM Verhallen, RGM Pieters
Journal of Economic Psychology 5 (3), 223-249, 1984
1081984
The Role of Value‐Informed Pricing in Market‐Oriented Product Innovation Management*
P Ingenbleek, RT Frambach, TMM Verhallen
Journal of Product Innovation Management 27 (7), 1032-1046, 2010
792010
Behavioral costs as determinants of cost perception and preference formation for gifts to receive and gifts to give
HSJ Robben, TMM Verhallen
Journal of economic Psychology 15 (2), 333-350, 1994
771994
Brand confusion in advertising
TBC Poiesz, TMM Verhallen
International Journal of Advertising 8 (3), 231-244, 1989
761989
Green new product development: the pivotal role of product greenness
PH Driessen, B Hillebrand, RAW Kok, TMM Verhallen
IEEE Transactions on Engineering Management 60 (2), 315-326, 2013
752013
Strategic alliances among small retailing firms: empirical evidence for the Netherlands
WJM Reijnders, TMM Verhallen
Journal of Small Business Management 34 (1), 36, 1996
691996
Best practices for new product pricing: Impact on market performance and price level under different conditions
P Ingenbleek, RT Frambach, TMM Verhallen
Journal of Product Innovation Management 30 (3), 560-573, 2013
582013
Strategy-based segmentation of industrial markets
TMM Verhallen, RT Frambach, J Prabhu
Industrial Marketing Management 27 (4), 305-313, 1998
551998
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