| When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China Z Yang, C Zhou, L Jiang Industrial Marketing Management 40 (1), 86-96, 2011 | 186 | 2011 |
| Banking on “mobile money”: The implications of mobile money services on the value chain Y Dong, M Chung, C Zhou, S Venkataraman Manufacturing & Service Operations Management, 2018 | 32 | 2018 |
| Effect of alliance network asymmetry on firm performance and risk A Chakravarty, C Zhou, A Sharma Journal of Marketing 84 (6), 74-94, 2020 | 30 | 2020 |
| Effects of customer loyalty on customer entitlement and voiced complaints X Li, B Ma, C Zhou The Service Industries Journal 37 (13-14), 858-874, 2017 | 29 | 2017 |
| Service satisfaction–market share relationships in partnered hybrid offerings R Becerril-Arreola, C Zhou, R Srinivasan, D Seldin Journal of Marketing 81 (5), 86-103, 2017 | 26 | 2017 |
| Empowering education with crowdfunding: The role of crowdfunded resources and crowd screening C Zhou, M Gill, Q Liu Journal of Marketing Research 59 (1), 97-117, 2022 | 15 | 2022 |
| Promotions as competitive reactions to recalls and their consequences C Zhou, S Sridhar, R Becerril-Arreola, TH Cui, Y Dong Journal of the Academy of Marketing Science 47, 702-722, 2019 | 10 | 2019 |
| Quality reference in consumer product recalls Y Dong, K Xu, S Song, C Zhou Decision Sciences 52 (4), 893-919, 2021 | 9 | 2021 |
| Competition and firm service reliability decisions: A study of the airline industry C Zhou, P Albuquerque, R Grewal Journal of Marketing Research 58 (2), 377-399, 2021 | 9 | 2021 |
| Managing conflicts between marketing and sales: customer acquisition in business markets O Rubel, C Zhou, R Grewal, JS Raju Available at SSRN 3493361, 2022 | 3 | 2022 |
| Empowering education with crowdfunding: Empirical evidence from california public schools C Zhou, M Gill, Q Liu Available at SSRN, 2019 | 3 | 2019 |
| EXPRESS: Competition and Firm Service Reliability Decisions: A Study of the Airline Industry C Zhou, P Albuquerque, R Grewal Journal of Marketing Research, 0022243720973943, 2020 | | 2020 |
| SERVICE SATISFACTION-MARKET SHARE RELATIONSHIPS IN PARTNERED HYBRID OFFERINGS RB Arreola, C Zhou, R Srinivasan, D Seldin | | 2017 |
