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Dave Reibstein
Dave Reibstein
Wharton
Verified email at wharton.upenn.edu
Title
Cited by
Cited by
Year
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, PE Pfeifer, D Reibstein
Pearson Education, 2010
12062010
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing science 12 (1), 103-124, 1993
11561993
What attracts customers to online stores, and what keeps them coming back?
DJ Reibstein
Journal of the academy of Marketing Science 30 (4), 465-473, 2002
7252002
Guest editorial: is marketing academia losing its way?
DJ Reibstein, G Day, J Wind
Journal of Marketing 73 (4), 1-3, 2009
4942009
Dashboards as a service: why, what, how, and what research is needed?
K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ...
Journal of service research 12 (2), 175-189, 2009
3772009
Brand equity and vertical product line extent
T Randall, K Ulrich, D Reibstein
Marketing science 17 (4), 356-379, 1998
3221998
Wharton on dynamic competitive strategy
GS Day, DJ Reibstein
John Wiley & Sons, 2004
3162004
The effect of differences in the number of attribute levels on conjoint results
DR Wittink, L Krishnamurthi, DJ Reibstein
Marketing Letters 1 (2), 113-123, 1990
2681990
Choosing the right metrics to maximize profitability and shareholder value
JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson
Journal of retailing 85 (1), 95-111, 2009
2582009
A dinâmica da estratégia competitiva
GS Day, DJ Reibstein
Campus, 1999
2441999
Factors affecting coupon redemption rates
DJ Reibstein, PA Traver
Journal of Marketing 46 (4), 102-113, 1982
2051982
Competitive marketing behavior in industrial markets
V Ramaswamy, H Gatignon, DJ Reibstein
Journal of Marketing 58 (2), 45-55, 1994
1961994
Market share and distribution: A generalization, a speculation, and some implications
DJ Reibstein, PW Farris
Marketing Science 14 (3_supplement), G190-G202, 1995
1941995
An investigation into the order of the brand choice process
FM Bass, MM Givon, MU Kalwani, D Reibstein, GP Wright
Marketing Science 3 (4), 267-287, 1984
1891984
Optimal product line pricing: The influence of elasticities and cross-elasticities
DJ Reibstein, H Gatignon
Journal of marketing research 21 (3), 259-267, 1984
1791984
Marketing metrics: The manager's guide to measuring marketing performance
P Farris, N Bendle, PE Pfeifer, D Reibstein
FT Press, 2015
1562015
How prices expenditures and profits are linked? Comment prix, dépenses et profits sont liés?
PW Farris, DJ Reibstein
Harvard Business Review 57 (6), 173-184, 1979
1501979
The direction of causality between perceptions, affect, and behavior: An application to travel behavior
DJ Reibstein, CH Lovelock, RP Dobson
Journal of Consumer Research 6 (4), 370-376, 1980
1451980
Marketing metrics and financial performance
DR Lehmann, DJ Reibstein
Marketing Science Inst., 2006
1382006
Conjoint analysis reliability: Empirical findings
D Reibstein, JEG Bateson, W Boulding
Marketing Science 7 (3), 271-286, 1988
1381988
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