| An empirical pooling approach for estimating marketing mix elasticities with PIMS data V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson Marketing science 12 (1), 103-124, 1993 | 974 | 1993 |
| Marketing metrics: The definitive guide to measuring marketing performance PW Farris, N Bendle, PE Pfeifer, D Reibstein Pearson Education, 2010 | 932 | 2010 |
| What attracts customers to online stores, and what keeps them coming back? DJ Reibstein Journal of the academy of Marketing Science 30 (4), 465-473, 2002 | 632 | 2002 |
| Guest editorial: is marketing academia losing its way? DJ Reibstein, G Day, J Wind Journal of Marketing 73 (4), 1-3, 2009 | 428 | 2009 |
| Marketing metrics PW Farris Pearson Education India, 2016 | 349 | 2016 |
| Brand equity and vertical product line extent T Randall, K Ulrich, D Reibstein Marketing science 17 (4), 356-379, 1998 | 293 | 1998 |
| Wharton on dynamic competitive strategy GS Day, DJ Reibstein, RE Gunther John Wiley & Sons, 1997 | 292 | 1997 |
| Dashboards as a service: why, what, how, and what research is needed? K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ... Journal of service research 12 (2), 175-189, 2009 | 278 | 2009 |
| The effect of differences in the number of attribute levels on conjoint results DR Wittink, L Krishnamurthi, DJ Reibstein Marketing Letters 1 (2), 113-123, 1990 | 255 | 1990 |
| A dinâmica da estratégia competitiva GS Day, DJ Reibstein Campus, 1999 | 239 | 1999 |
| Choosing the right metrics to maximize profitability and shareholder value JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson Journal of Retailing 85 (1), 95-111, 2009 | 225 | 2009 |
| Competitive marketing behavior in industrial markets V Ramaswamy, H Gatignon, DJ Reibstein Journal of Marketing 58 (2), 45-55, 1994 | 182 | 1994 |
| Factors affecting coupon redemption rates DJ Reibstein, PA Traver Journal of Marketing 46 (4), 102-113, 1982 | 182 | 1982 |
| An investigation into the order of the brand choice process FM Bass, MM Givon, MU Kalwani, D Reibstein, GP Wright Marketing Science 3 (4), 267-287, 1984 | 179 | 1984 |
| Market share and distribution: A generalization, a speculation, and some implications DJ Reibstein, PW Farris Marketing Science 14 (3_supplement), G190-G202, 1995 | 169 | 1995 |
| Optimal product line pricing: The influence of elasticities and cross-elasticities DJ Reibstein, H Gatignon Journal of marketing research 21 (3), 259-267, 1984 | 162 | 1984 |
| Conjoint analysis reliability: Empirical findings D Reibstein, JEG Bateson, W Boulding Marketing Science 7 (3), 271-286, 1988 | 131 | 1988 |
| Marketing metrics and financial performance DR Lehmann, DJ Reibstein Marketing Science Inst., 2006 | 126 | 2006 |
| Metrics for linking marketing to financial performance RK Srivastava, DJ Reibstein Marketing Science Institute, 2005 | 125 | 2005 |
| Competitor see, competitor do: Incumbent entry in new market niches M Debruyne, DJ Reibstein Marketing Science 24 (1), 55-66, 2005 | 124 | 2005 |
