Dave Reibstein
Dave Reibstein
Wharton
Verified email at wharton.upenn.edu
Title
Cited by
Cited by
Year
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing science 12 (1), 103-124, 1993
9741993
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, PE Pfeifer, D Reibstein
Pearson Education, 2010
9322010
What attracts customers to online stores, and what keeps them coming back?
DJ Reibstein
Journal of the academy of Marketing Science 30 (4), 465-473, 2002
6322002
Guest editorial: is marketing academia losing its way?
DJ Reibstein, G Day, J Wind
Journal of Marketing 73 (4), 1-3, 2009
4282009
Marketing metrics
PW Farris
Pearson Education India, 2016
3492016
Brand equity and vertical product line extent
T Randall, K Ulrich, D Reibstein
Marketing science 17 (4), 356-379, 1998
2931998
Wharton on dynamic competitive strategy
GS Day, DJ Reibstein, RE Gunther
John Wiley & Sons, 1997
2921997
Dashboards as a service: why, what, how, and what research is needed?
K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ...
Journal of service research 12 (2), 175-189, 2009
2782009
The effect of differences in the number of attribute levels on conjoint results
DR Wittink, L Krishnamurthi, DJ Reibstein
Marketing Letters 1 (2), 113-123, 1990
2551990
A dinâmica da estratégia competitiva
GS Day, DJ Reibstein
Campus, 1999
2391999
Choosing the right metrics to maximize profitability and shareholder value
JA Petersen, L McAlister, DJ Reibstein, RS Winer, V Kumar, G Atkinson
Journal of Retailing 85 (1), 95-111, 2009
2252009
Competitive marketing behavior in industrial markets
V Ramaswamy, H Gatignon, DJ Reibstein
Journal of Marketing 58 (2), 45-55, 1994
1821994
Factors affecting coupon redemption rates
DJ Reibstein, PA Traver
Journal of Marketing 46 (4), 102-113, 1982
1821982
An investigation into the order of the brand choice process
FM Bass, MM Givon, MU Kalwani, D Reibstein, GP Wright
Marketing Science 3 (4), 267-287, 1984
1791984
Market share and distribution: A generalization, a speculation, and some implications
DJ Reibstein, PW Farris
Marketing Science 14 (3_supplement), G190-G202, 1995
1691995
Optimal product line pricing: The influence of elasticities and cross-elasticities
DJ Reibstein, H Gatignon
Journal of marketing research 21 (3), 259-267, 1984
1621984
Conjoint analysis reliability: Empirical findings
D Reibstein, JEG Bateson, W Boulding
Marketing Science 7 (3), 271-286, 1988
1311988
Marketing metrics and financial performance
DR Lehmann, DJ Reibstein
Marketing Science Inst., 2006
1262006
Metrics for linking marketing to financial performance
RK Srivastava, DJ Reibstein
Marketing Science Institute, 2005
1252005
Competitor see, competitor do: Incumbent entry in new market niches
M Debruyne, DJ Reibstein
Marketing Science 24 (1), 55-66, 2005
1242005
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