| Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation C Chen, MZ Yao Psychology & Marketing, 2022 | 64 | 2022 |
| Using virtual reality to promote the university brand: When do telepresence and system immersion matter? J Shen, Y Wang, CC Chen, MR Nelson, MZ Yao Journal of Marketing Communications 26 (4), 362-393, 2020 | 43 | 2020 |
| Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness Y Wang, C Chen, MR Nelson, S Sar New Media & Society, 14614448221108108, 2022 | 7 | 2022 |
| The Conceptualization of “Presence” in Interactive Marketing: A Systematic Review of 30 Years of Literature C Chen, X Hu, JT Fisher The Palgrave Handbook of Interactive Marketing, 397-430, 2023 | 2 | 2023 |
| Identifiability as an “Antidote”: Exploring Emotional Contagion and the Role of Anonymity in Twitter Discussions on Misinformation C Chen, H Yuan, M Yao Social Computing and Social Media: Experience Design and Social Network …, 2021 | 2 | 2021 |
| Does Device Matter in VR Advertising? Perception and Memory of Virtual Reality Branded Content W Yanyun, S Jie, Y Rachel, C Chen, N Michelle, Y Mike American Academy of Advertising 2018 Annual Conference in New York, NY, 2018 | 2 | 2018 |
| Investigating the Effects of Perceived Autonomy in Chatbot Advertising X Hu, X Xu, C Chen Journal of Interactive Advertising 23 (4), 323-338, 2023 | 1 | 2023 |
Mike YaoUniversity of Illinois at Urbana ChampaignVerified email at illinois.edu
