Sarah Moore
Sarah Moore
Professor of Marketing, Thornton A. Graham Chair, University of Alberta
Verified email at
Cited by
Cited by
Some things are better left unsaid: how word of mouth influences the storyteller
SG Moore
Journal of Consumer Research 38 (6), 1140-1154, 2012
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
SG Moore
Journal of Consumer Research 42 (1), 30-44, 2015
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
G Packard, SG Moore, B McFerran
Journal of Marketing Research 55 (4), 541-555, 2018
Coping with condom embarrassment
SG Moore, DW Dahl, GJ Gorn, CB Weinberg
Psychology, Health & Medicine 11 (1), 70-79, 2006
How Online Word‐of‐Mouth Impacts Receivers
SG Moore, KC Lafreniere
Consumer Psychology Review 3, 34-59, 2020
Just Do It! Why Committed Consumers React Negatively to Assertive Ads
Y Zemack-Rugar, SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 27 (3), 287-301, 2017
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
EC Wu, SG Moore, GJ Fitzsimons
Journal of Consumer Research 46 (3), 508-527, 2019
Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors
GJ Fitzsimons, SG Moore
Journal of Consumer Psychology 18 (2), 82-95, 2008
She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word of Mouth
SG Moore, B McFerran
Journal of the Association for Consumer Research 2 (2), 229-245, 2017
Condom embarrassment: coping and consequences for condom use in three countries
SG Moore, DW Dahl, GJ Gorn, CB Weinberg, J Park, Y Jiang
AIDS care 20 (5), 553-559, 2008
Affect in the aftermath: How goal pursuit influences implicit evaluations
SG Moore, MJ Ferguson, TL Chartrand
Cognition and Emotion 25 (3), 453-465, 2011
Yes, we have no bananas: Consumer responses to restoration of freedom
SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 24 (4), 541-548, 2014
Wolves in sheep’s clothing: How and when hypothetical questions influence behavior
SG Moore, DT Neal, GJ Fitzsimons, B Shiv
Organizational Behavior and Human Decision Processes 117 (1), 168-178, 2012
Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases
W Bastos, SG Moore
Journal of Business Research 130, 110-123, 2021
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
KC Lafreniere, SG Moore, RJ Fisher
Journal of Marketing Research 59 (5), 908-925, 2022
Influences on clinical reasoning in family and psychosocial interventions in nursing practice with patients and their families living with chronic kidney disease
LM Thirsk, SG Moore, K Keyko
Journal of Advanced Nursing 70 (9), 2117–2127, 2014
Mystery Moods: Their origins and consequences
NP Leander, SG Moore, TL Chartrand
The psychology of goals, 480-504, 2009
While parents might not want to, researchers really should ask questions about risky behaviors
SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 18 (2), 111-115, 2008
Wisdom from words: marketing insights from text
J Berger, G Packard, R Boghrati, M Hsu, A Humphreys, A Luangrath, ...
Marketing letters 33, 365-377, 2022
She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others
SG Moore, GM Fitzsimons, GJ Fitzsimons
Journal of the Association for Consumer Research 5 (3), 335–344, 2020
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