Sarah Moore
Sarah Moore
Professor of Marketing, Thornton A. Graham Chair, University of Alberta
Verified email at
Cited by
Cited by
Some things are better left unsaid: how word of mouth influences the storyteller
SG Moore
Journal of Consumer Research 38 (6), 1140-1154, 2012
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
SG Moore
Journal of Consumer Research 42 (1), 30-44, 2015
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
G Packard, SG Moore, B McFerran
Journal of Marketing Research 55 (4), 541-555, 2018
Coping with condom embarrassment
SG Moore, DW Dahl, GJ Gorn, CB Weinberg
Psychology, Health & Medicine 11 (1), 70-79, 2006
Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors
GJ Fitzsimons, SG Moore
Journal of Consumer Psychology 18 (2), 82-95, 2008
Just Do It! Why Committed Consumers React Negatively to Assertive Ads
Y Zemack-Rugar, SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 27 (3), 287-301, 2017
How Online Word‐of‐Mouth Impacts Receivers
SG Moore, KC Lafreniere
Consumer Psychology Review 3, 34-59, 2020
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
EC Wu, SG Moore, GJ Fitzsimons
Journal of Consumer Research 46 (3), 508-527, 2019
Condom embarrassment: coping and consequences for condom use in three countries
SG Moore, DW Dahl, GJ Gorn, CB Weinberg, J Park, Y Jiang
AIDS care 20 (5), 553-559, 2008
She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word of Mouth
SG Moore, B McFerran
Journal of the Association for Consumer Research 2 (2), 229-245, 2017
Affect in the aftermath: How goal pursuit influences implicit evaluations
SG Moore, MJ Ferguson, TL Chartrand
Cognition and Emotion 25 (3), 453-465, 2011
Yes, we have no bananas: Consumer responses to restoration of freedom
SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 24 (4), 541-548, 2014
Wolves in sheep’s clothing: How and when hypothetical questions influence behavior
SG Moore, DT Neal, GJ Fitzsimons, B Shiv
Organizational Behavior and Human Decision Processes 117 (1), 168-178, 2012
Mystery Moods: Their origins and consequences
NP Leander, SG Moore, TL Chartrand
The psychology of goals, 480-504, 2009
Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases
W Bastos, SG Moore
Journal of Business Research 130, 110-123, 2021
Influences on clinical reasoning in family and psychosocial interventions in nursing practice with patients and their families living with chronic kidney disease
LM Thirsk, SG Moore, K Keyko
Journal of Advanced Nursing 70 (9), 2117–2127, 2014
While parents might not want to, researchers really should ask questions about risky behaviors
SG Moore, GJ Fitzsimons
Journal of Consumer Psychology 18 (2), 111-115, 2008
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
KC Lafreniere, SG Moore, RJ Fisher
Journal of Marketing Research 59 (5), 908-925, 2022
She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others
SG Moore, GM Fitzsimons, GJ Fitzsimons
Journal of the Association for Consumer Research 5 (3), 335–344, 2020
How Should Companies Talk to Customers Online? The words service agents use to engage customers often end up backfiring
B Mcferran, SG Moore, G Packard
MIT Sloan Management Review 60 (2), 68-71, 2019
The system can't perform the operation now. Try again later.
Articles 1–20