| Some things are better left unsaid: how word of mouth influences the storyteller SG Moore Journal of Consumer Research 38 (6), 1140-1154, 2012 | 213 | 2012 |
| Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions SG Moore Journal of Consumer Research 42 (1), 30-44, 2015 | 169 | 2015 |
| Coping with condom embarrassment SG Moore, DW Dahl, GJ Gorn, CB Weinberg Psychology, Health & Medicine 11 (1), 70-79, 2006 | 75 | 2006 |
| Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors GJ Fitzsimons, SG Moore Journal of Consumer Psychology 18 (2), 82-95, 2008 | 74 | 2008 |
| (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions G Packard, SG Moore, B McFerran Journal of Marketing Research 55 (4), 541-555, 2018 | 53* | 2018 |
| Condom embarrassment: coping and consequences for condom use in three countries SG Moore, DW Dahl, GJ Gorn, CB Weinberg, J Park, Y Jiang AIDS care 20 (5), 553-559, 2008 | 46 | 2008 |
| Affect in the aftermath: How goal pursuit influences implicit evaluations SG Moore, MJ Ferguson, TL Chartrand Cognition and Emotion 25 (3), 453-465, 2011 | 38 | 2011 |
| Just Do It! Why Committed Consumers React Negatively to Assertive Ads Y Zemack-Rugar, SG Moore, GJ Fitzsimons Journal of Consumer Psychology 27 (3), 287-301, 2017 | 36 | 2017 |
| She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word of Mouth SG Moore, B McFerran Journal of the Association for Consumer Research 2 (2), 229-245, 2017 | 28* | 2017 |
| Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others EC Wu, SG Moore, GJ Fitzsimons Journal of Consumer Research 46 (3), 508-527, 2019 | 27 | 2019 |
| Yes, we have no bananas: Consumer responses to restoration of freedom SG Moore, GJ Fitzsimons Journal of Consumer Psychology 24 (4), 541-548, 2014 | 21 | 2014 |
| Mystery Moods: Their origins and consequences NP Leander, SG Moore, TL Chartrand The psychology of goals, 480-504, 2009 | 19 | 2009 |
| Wolves in sheep’s clothing: How and when hypothetical questions influence behavior SG Moore, DT Neal, GJ Fitzsimons, B Shiv Organizational Behavior and Human Decision Processes 117 (1), 168-178, 2012 | 18 | 2012 |
| Influences on clinical reasoning in family and psychosocial interventions in nursing practice with patients and their families living with chronic kidney disease LM Thirsk, SG Moore, K Keyko Journal of Advanced Nursing 70 (9), 2117–2127, 2014 | 12 | 2014 |
| How online word‐of‐mouth impacts receivers SG Moore, KC Lafreniere Consumer Psychology Review 3, 34-59, 2020 | 11 | 2020 |
| While parents might not want to, researchers really should ask questions about risky behaviors SG Moore, GJ Fitzsimons Journal of Consumer Psychology 18 (2), 111-115, 2008 | 11 | 2008 |
| How Should Companies Talk to Customers Online? The words service agents use to engage customers often end up backfiring B Mcferran, SG Moore, G Packard MIT SLOAN MANAGEMENT REVIEW 60 (2), 68-71, 2019 | 2 | 2019 |
| She’ll Take Two: Relationship Interdependence and Negative Emotion in Everyday Choice for Others SG Moore, GM Fitzsimons, GJ Fitzsimons Journal of the Association for Consumer Research 5 (3), 335–344, 2020 | 1 | 2020 |
| Everybody Loves It, You’ve Got to Love It Too! The Downside of Receiving More (and More) Positive Word of Mouth DL Alexander, SG Moore Marketing Science Institute Research Report, 17-102-01, 2017 | 1 | 2017 |
| “Don’t buy” or “do not buy”? How negation style in online reviews influences consumer product evaluations S Kim, SG Moore, K Murray Journal of Marketing Theory and Practice, 1-15, 2020 | | 2020 |
Gavan FitzsimonsEdward S & Rose K Professor of Marketing and Psychology, Duke UniversityVerified email at duke.edu
