Theo Araujo
Theo Araujo
Assistant Professor, Amsterdam School of Communication Research (ASCoR), University of Amsterdam
Verified email at uva.nl - Homepage
TitleCited byYear
Friend me: Which factors influence top global brands participation in social network sites
T Araujo, P Neijens
Internet Research 22 (5), 6-6, 2012
722012
What Motivates Consumers To Re-Tweet Brand Content? The Impact of Information, Emotion, And Traceability on Pass-Along Behavior
T Araujo, P Neijens, R Vliegenthart
Journal of Advertising Research 55 (3), 284-295, 2015
702015
Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands
T Araujo, P Neijens, R Vliegenthart
International Journal of Advertising 36 (3), 496-513, 2017
462017
Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions
T Araujo
Computers in Human Behavior 85, 183-189, 2018
402018
Boundaries to the articulation of possible selves through social networking sites: The case of Facebook profilers' social connectedness
S Zwier, T Araujo, M Boukes, L Willemsen
CyberPsychology, Behavior, and Social Networking 14 (10), 571-576, 2011
372011
How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use
T Araujo, A Wonneberger, P Neijens, C de Vreese
Communication Methods and Measures 11 (3), 173-190, 2017
182017
Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements
T Araujo, J Kollat
Internet Research 28 (2), 419-431, 2018
112018
How advertising in offline media drives reach of and engagement with brands on Facebook
HAM Voorveld, T Araujo, SF Bernritter, E Rietberg, R Vliegenthart
International Journal of Advertising 37 (5), 785-805, 2018
62018
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
SAM Vermeer, T Araujo, SF Bernritter, G van Noort
International Journal of Research in Marketing, 2019
22019
INCA: Infrastructure for Content Analysis
D Trilling, B Van De Velde, AC Kroon, F Löcherbach, T Araujo, J Strycharz, ...
2018 IEEE 14th International Conference on e-Science (e-Science), 329-330, 2018
22018
Cultural differences in motivation for consumers’ online brand-related activities on Facebook
GP Kitirattarkarn, T Araujo, P Neijens
Communications, 2018
22018
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer …
GP Kitirattarkarn, T Araujo, P Neijens
Journal of Advertising, 1-16, 2019
12019
Conversational Agent Research Toolkit: An alternative for creating and managing chatbots for experimental research
T Araujo
SocArXiv, 2019
2019
Engaging with TV events on Twitter
CM Segijn, E Maslowska, T Araujo, V Viswanathan
Internet Research, 2019
2019
The impact of sharing brand messages: How message, sender and receiver characteristics influence brand attitudes and information diffusion on Social Networking Sites
T Araujo
Communications 44 (2), 162-184, 2019
2019
Keep the Ball Rolling: Information Diffusion within Large Sports-Related Networks through Social Mediators
SAM Vermeer, TB Araujo
Communication & Sport, 2167479519841868, 2019
2019
News values on social media: Exploring what drives peaks in user activity about organizations on Twitter
T Araujo, TGLA van der Meer
Journalism, 1464884918809299, 2018
2018
Extracting Theory from Black Boxes: Using Machine Vision APIs in Communication Research
T Araujo, I Lock, B Van De Velde
2018 IEEE 14th International Conference on e-Science (e-Science), 310-311, 2018
2018
Automated decision-making fairness in an AI-driven world: Public perceptions, hopes and concerns
T Araujo, C de Vreese, N Helberger, S Kruikemeier, JCM van Weert, ...
Amsterdam: University of Amsterdam, Digital Communication Methods Lab, 2018
2018
Corporate branding and consumers on social media
T Araujo
AmsterdamStichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC, 2018
2018
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Articles 1–20