Follow
Katherine (Katie) Lafreniere
Katherine (Katie) Lafreniere
Assistant Professor of Marketing, University of Alberta
Verified email at ualberta.ca
Title
Cited by
Cited by
Year
How Online Word-of-Mouth impacts receivers
SG Moore, KC Lafreniere
Consumer Psychology Review 3 (1), 2020
592020
Extending stakeholder theory to promote resource management initiatives to key stakeholders: A case study of water transfers in Alberta, Canada
KC Lafreniere, S Deshpande, H Bjornlund, MG Hunter
Journal of Environmental Management 129, 81-91, 2013
542013
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
KC Lafreniere, SG Moore, RJ Fisher
Journal of Marketing Research, 00222437221078606, 2022
62022
Against the grain: segmenting and profiling irrigators opposed to water transfers in Alberta, Canada
KC Lafreniere, H Bjornlund, S Deshpande
WIT Press, 2012
52012
The power of pottymouth in word-of-mouth
K C Lafreniere, S G Moore
ACR North American Advances, 2018
42018
Segmenting and targeting irrigators’ preferences regarding proposed water transfers
KC Lafreniere, S Deshpande, H Bjornlund
Society & Natural Resources 28 (4), 423-438, 2015
42015
Comparing and prioritizing the factors affecting purchase decisions in innovation adoption in a post-secondary educational setting
KC Lafreniere, MG Hunter, S Deshpande
Journal of Information, Information Technology, and Organizations 6, 2011-2012, 2011
32011
Enhancing existing communication channels for large-scale health interventions: making every contact count in the United Kingdom
KC Lafreniere, A McArthur
Social Marketing in Action, 247-256, 2019
12019
Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks
KC Lafreniere, MD Basil
Social Marketing in Action, 327-338, 2019
12019
The decision making process for social issue behaviors: a stakeholder perspective/Katherine Carol Lafreniere
KC LaFreniere
Management, 2010
1*2010
Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing
KC Lafreniere, K Howie
Social Marketing in Action, 163-174, 2019
2019
Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada
KC Lafreniere, DZ Basil
Social Marketing in Action, 299-310, 2019
2019
The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada
KC Lafreniere, DZ Basil
Social Marketing in Action, 359-377, 2019
2019
The Moral Nature of Stigmatization: Mitigating the Negative Effects of Stigma on Helping
KC Lafreniere, RJ Fisher
ACR North American Advances, 2017
2017
CHAPTER SIX DECISION FRAMING AND THE ROLE OF COMMITMENT IN SOCIAL CHOICE: IMPLICATIONS FOR SOCIAL MARKETING
KC LAFRENIERE, S DESHPANDE
Contemporary Issues in Social Marketing, 95, 2014
2014
The system can't perform the operation now. Try again later.
Articles 1–15