Thijs Broekhuizen
Title
Cited by
Cited by
Year
Success factors for mass customization: a conceptual model
TLJ Broekhuizen, KJ Alsem
Journal of Market-Focused Management 5 (4), 309-330, 2002
1852002
Susceptibility to and impact of interpersonal influence in an investment context
AOI Hoffmann, TLJ Broekhuizen
Journal of the Academy of Marketing Science 37 (4), 488-503, 2009
1162009
Online purchase determinants: Is their effect moderated by direct experience?
T Broekhuizen, EKRE Huizingh
Management Research News 32 (5), 440-457, 2009
1082009
Understanding channel purchase intentions: measuring online and offline shopping value perceptions
T Broekhuizen
University of Groningen, Dissertation, 2006
942006
A conceptual model of channel choice: Measuring online and offline shopping value perceptions
TLJ Broekhuizen, W Jager
University of Groningen, 2004
612004
Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range
AOI Hoffmann, TLJ Broekhuizen
International Journal of Research in Marketing 27 (4), 342-355, 2010
592010
Digital transformation: A multidisciplinary reflection and research agenda
PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...
Journal of Business Research, 2019
422019
New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry
TLJ Broekhuizen, J Lampel, J Rietveld
Research Policy 42 (4), 954-964, 2013
402013
Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions
TLJ Broekhuizen, SA Delre, A Torres
Journal of Product Innovation Management 28 (2), 204-217, 2011
382011
Interactivity Perceptions and Online Newspaper Preference
T Broekhuizen, A Hoffmann
Journal of Interactive Advertising 12 (2), 29-43, 2012
332012
A dynamic view on secrecy management
B Bos, P Broekhuizen, Thijs L.J., De Faria
Journal of Business Research, 2015
272015
The contribution of scenario analysis to the front-end of new product development
TJBM Postma, TLJ Broekhuizen, F van den Bosch
Futures 44 (6), 642-654, 2012
272012
The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market
SA Delre, TLJ Broekhuizen, THA Bijmolt
Journal of Marketing Research 53 (4), 608-627, 2016
262016
Social Knowledge for e-Governance: Theory and Technology of Reputation
M Paolucci, T Eymann, W Jager, J Sabater-Mir, R Conte, S Marmo, ...
ISTC-CNR, Rome, Consiglio Nazionale delle Richerche, 2009
20*2009
Customer intention to adopt a fee‐based advisory model
AOI Hoffmann, H Franken, TLJ Broekhuizen
International Journal of Bank Marketing, 2012
192012
Implementing new business models: What challenges lie ahead?
TLJ Broekhuizen, T Bakker, TJBM Postma
Business Horizons 61 (4), 555-566, 2018
162018
Digital platform openness: Drivers, dimensions and outcomes
TLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ...
Journal of Business Research, 2019
92019
Uncertainty avoidance and the exploration-exploitation trade-off
TLJ Broekhuizen, MS Giarratana, A Torres
European Journal of Marketing 51 (11/12), 2080-2100, 2017
82017
The effect of social influence on market inequalities in the motion picture industry
SA Delre, TLJ Broekhuizen, W Jager
Advances in Complex Systems 11 (02), 273-287, 2008
82008
The effect of social influence on market inequalities in the motion picture industry
SA Delre, TLJ Broekhuizen, W Jager
Advances in Complex Systems 11 (02), 273-287, 2008
82008
The system can't perform the operation now. Try again later.
Articles 1–20