Thijs Broekhuizen
Thijs Broekhuizen
Associate Professor, University of Groningen
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TitelGeciteerd doorJaar
Success factors for mass customization: a conceptual model
TLJ Broekhuizen, KJ Alsem
Journal of Market-Focused Management 5 (4), 309-330, 2002
Susceptibility to and impact of interpersonal influence in an investment context
AOI Hoffmann, TLJ Broekhuizen
Journal of the Academy of Marketing Science 37 (4), 488-503, 2009
Online purchase determinants: Is their effect moderated by direct experience?
T Broekhuizen, EKRE Huizingh
Management Research News 32 (5), 440-457, 2009
Understanding channel purchase intentions: measuring online and offline shopping value perceptions
T Broekhuizen
University of Groningen, Dissertation, 2006
A conceptual model of channel choice: Measuring online and offline shopping value perceptions
TLJ Broekhuizen, W Jager
University of Groningen, 2004
Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range
AOI Hoffmann, TLJ Broekhuizen
International Journal of Research in Marketing 27 (4), 342-355, 2010
Simulating the Cinema Market: How Cross‐Cultural Differences in Social Influence Explain Box Office Distributions
TLJ Broekhuizen, SA Delre, A Torres
Journal of Product Innovation Management 28 (2), 204-217, 2011
New horizons or a strategic mirage? Artist-led-distribution versus alliance strategy in the video game industry
TLJ Broekhuizen, J Lampel, J Rietveld
Research Policy 42 (4), 954-964, 2013
Interactivity Perceptions and Online Newspaper Preference
T Broekhuizen, A Hoffmann
Journal of Interactive Advertising 12 (2), 29-43, 2012
A dynamic view on secrecy management
B Bos, P Broekhuizen, Thijs L.J., De Faria
Journal of Business Research, 2015
The contribution of scenario analysis to the front-end of new product development
TJBM Postma, TLJ Broekhuizen, F van den Bosch
Futures 44 (6), 642-654, 2012
Social Knowledge for e-Governance: Theory and Technology of Reputation
M Paolucci, T Eymann, W Jager, J Sabater-Mir, R Conte, S Marmo, ...
ISTC-CNR, Rome, Consiglio Nazionale delle Richerche, 2009
Customer intention to adopt a fee-based advisory model: An empirical study in retail banking
AOI Hoffmann, H Franken, TLJ Broekhuizen
International Journal of Bank Marketing 30 (2), 102-127, 2012
The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market
SA Delre, TLJ Broekhuizen, THA Bijmolt
Journal of Marketing Research 53 (4), 608-627, 2016
The effect of social influence on market inequalities in the motion picture industry
SA Delre, TLJ Broekhuizen, W Jager
Advances in Complex Systems 11 (02), 273-287, 2008
The effect of social influence on market inequalities in the motion picture industry
SA Delre, TLJ Broekhuizen, W Jager
Advances in Complex Systems 11 (02), 273-287, 2008
Implementing new business models: What challenges lie ahead?
TLJ Broekhuizen, T Bakker, TJBM Postma
Business Horizons 61 (4), 555-566, 2018
Uncertainty avoidance and the exploration-exploitation trade-off
TLJ Broekhuizen, MS Giarratana, A Torres
European Journal of Marketing 51 (11/12), 2080-2100, 2017
How do franchisees assess franchisor trustworthiness?
EPM Croonen, TLJ Broekhuizen
Journal of Small Business Management, 2017
» How Do Franchisees Assess Their Franchisor's Trustworthiness? An Empirical Study «
EPM Croonen, MJ Brand, TLJ Broekhuizen
27th Annual International Society of Franchising Conference, 2013
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