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Wilson Bastos
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Year
A history of the concept of branding: practice and theory
W Bastos, SJ Levy
Journal of Historical Research in Marketing 4 (3), 347-368, 2012
3592012
How and why conversational value leads to happiness for experiential and material purchases
W Bastos, M Brucks
Journal of Consumer Research 44 (3), 598-612, 2017
892017
Now or never: Perceptions of uniqueness induce acceptance of price increases for experiences more than for objects
W Bastos
Journal of Consumer Psychology 29 (4), 584-600, 2019
212019
“Speaking of purchases”: How conversational potential determines consumers' willingness to exert effort for experiential versus material purchases
W Bastos
Journal of Interactive Marketing 50 (May), 1-16, 2020
192020
Beyond brands: Happy adolescents see the good in people
LN Chaplin, W Bastos, TM Lowrey
The Journal of Positive Psychology 5 (5), 342-354, 2010
192010
A new look at employee happiness: How employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness
W Bastos, S Barsade
Organizational Behavior and Human Decision Processes 161 (November), 176-187, 2020
142020
Making word-of-mouth impactful: Why consumers react more to WOM about experiential than material purchases
W Bastos, SG Moore
Journal of Business Research 130 (June), 110-123, 2021
132021
Want to make me happy? Tell me about your experiences but not your objects
W Bastos
Journal of Consumer Affairs 54 (3), 978-1001, 2020
92020
Consumers gain equivalent levels of happiness from sharing about an experience and an object
W Bastos
European Journal of Marketing 54 (1), 49-78, 2019
92019
Can purchases make us happier? Perhaps, if we tell others about them
W Bastos
The University of Arizona, 2013
72013
Attitude towards branded mobile applications and reuse intention: the moderating effect of gender and prior brand involvement
PAMR Romeiro, W Bastos
12018
Experiential Versus Material Purchases: a Cultural Identity Perspective
X Nie, W Bastos, Z Yang, N Janakiraman
ACR North American Advances, 2021
2021
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Articles 1–12