| To disclose or to falsify: The effects of cognitive trust and affective trust on customer cooperation in contact tracing SJ Chen, D Waseem, ZR Xia, KT Tran, Y Li, J Yao International Journal of Hospitality Management 94, 102867, 2021 | 42 | 2021 |
| How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective J Chen, K Tamilmani, KT Tran, D Waseem, V Weerakkody Industrial Marketing Management 107, 161-175, 2022 | 17 | 2022 |
| Effects of brand experience on brand loyalty in fashion retail business PTL Huong, NT Hong, TT Khai Journal of Asian Business and Economic Studies (formerly Journal of Economic …, 2016 | 14 | 2016 |
| Students’ perceptions of barriers to moderate drinking: A comparison between a wet and a dry drinking culture KT Tran, K Robertson, M Thyne Journal of Social Marketing 10 (1), 105-124, 2020 | 11 | 2020 |
| The double-edged effects of data privacy practices on customer responses SJ Chen, KT Tran, ZR Xia, D Waseem, JA Zhang, B Potdar International Journal of Information Management 69, 102600, 2023 | 7 | 2023 |
| Eco-designed retail packaging: The empirical conceptualization and measurement MTT Dinh, DN Su, KT Tran, TT Luu, TH Duong, LW Johnson Journal of Cleaner Production 379, 134717, 2022 | 6 | 2022 |
| Factors associated with intention to moderate drinking among student drinkers KT Tran, K Robertson, M Thyne Social Marketing Quarterly 25 (4), 327-346, 2019 | 3 | 2019 |
| Marketing to foster development in the Global South NA Pastrana, KT Tran, I Martam The Routledge Companion to Marketing and Society, 385-400, 2022 | 2 | 2022 |
| Marketing to foster development in the Global South N Aya Pastrana, KT Tran, I Martam The Routledge Companion to Marketing and Society, 2022 | 2 | 2022 |
| Ảnh hưởng của chất lượng tích hợp kênh đến lòng trung thành khách hàng trong ngành khách sạn ở Việt Nam NTK Thư, TB Thanh, TT Khải Tạp chí Khoa học Thương mại 149, 63-75, 2021 | 2 | 2021 |
| Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services KT Tran, ATT Truong, VAT Truong, TT Luu Journal of Product & Brand Management 33 (2), 258-272, 2024 | 1 | 2024 |
| Digitally Distracted: Development and Examination of Conflicted Technology Use S Zwanenburg, KT Tran | 1 | 2022 |
| An examination of students’ moderate drinking in two different drinking cultures: implications for alcohol social marketing KT Tran University of Otago, 2020 | 1 | 2020 |
| Nhận thức kỹ năng nghề nghiệp của sinh viên chuyên ngành quản trị marketing tại Trường Đại học Kinh tế Đà Nẵng PTL Hương, TT Khải Tạp chí Khoa học và Công nghệ, Đại học Đà Nẵng 40 (2), 165-175, 2010 | 1 | 2010 |
| Consumer Vulnerability: Understanding Transparency and Control in the Online Environment D Waseem, J Chen, R Xia, N Rana, B Potdar, KT Tran Internet Research, 2024 | | 2024 |
| Nhận thức của trẻ em về tính ngầu (cool) thương hiệu: Một nghiên cứu định tính trong ngành hàng sữa TT Khải, TTT Anh, NTN Trinh, NT Toàn Tạp Chí Khoa học Và Công nghệ - Đại học Đà Nẵng 20 (10.1), 26-32, 2022 | | 2022 |
| Business Data Privacy Practices in Contact Tracing: A Double-Edged Sword KT Tran, J Chen, R Xia, D Waseem, B Potdar ANZMAC 2022, 2022 | | 2022 |
| "Killing Two Birds with One Stone”: The Dual Effect of Nostalgic Advertising in Corporate Social Marketing KT Tran, TTK Tran, TM Le The 3rd Asia Conference on Business and Economic Studies (ACBES 2021 …, 2021 | | 2021 |
| Knowledge transfer in B2B customer relationship development SJ Chen, KT Tran, Y Huang, J Yao, R Xia Australian and New Zealand Marketing Academy Conference (ANZMAC), December …, 2021 | | 2021 |
| Tác động kép của quảng cáo hoài niệm trong Marketing xã hội doanh nghiệp: Phát triển mô hình lý thuyết TTK Trinh, LM Toàn, TT Khải Khoa học Kinh tế 9 (3), 72-85, 2021 | | 2021 |
