Market orientation: the construct, research propositions, and managerial implications AK Kohli, BJ Jaworski Journal of marketing 54 (2), 1-18, 1990 | 15680 | 1990 |
Market orientation: antecedents and consequences BJ Jaworski, AK Kohli Journal of marketing 57 (3), 53-70, 1993 | 14033 | 1993 |
Strategic brand concept-image management CW Park, BJ Jaworski, DJ MacInnis Journal of marketing 50 (4), 135-145, 1986 | 4571 | 1986 |
MARKOR: a measure of market orientation AK Kohli, BJ Jaworski, A Kumar Journal of Marketing research 30 (4), 467-477, 1993 | 4147 | 1993 |
Information processing from advertisements: Toward an integrative framework DJ MacInnis, BJ Jaworski Journal of marketing 53 (4), 1-23, 1989 | 2034 | 1989 |
Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads DJ Maclnnis, C Moorman, BJ Jaworski Journal of marketing 55 (4), 32-53, 1991 | 1807 | 1991 |
Toward a theory of marketing control: environmental context, control types, and consequences BJ Jaworski Journal of marketing 52 (3), 23-39, 1988 | 1477 | 1988 |
Market-driven versus driving markets B Jaworski, AK Kohli, A Sahay Journal of the academy of marketing science 28 (1), 45-54, 2000 | 1456 | 2000 |
Market orientation: review, refinement, and roadmap BJ Jaworski, AK Kohli Journal of Market-Focused Management 1, 119-135, 1996 | 1164 | 1996 |
Introduction to e-commerce JF Rayport, BJ Jaworski McGraw-Hill, Inc., 2003 | 946 | 2003 |
e-Commerce JF Raport, BJ Jaworski Wydawnictwa Internet Standard (2009–2013), 2001 | 849 | 2001 |
Enhancing communication between marketing and engineering: The moderating role of relative functional identification RJ Fisher, E Maltz, BJ Jaworski Journal of marketing 61 (3), 54-70, 1997 | 672 | 1997 |
Internet marketing R Mohammed, RJ Fisher, BJ Jaworski, GJ Paddison Auflage, New York, 2004 | 663 | 2004 |
Internet marketing R Mohammed, RJ Fisher, BJ Jaworski, GJ Paddison Auflage, New York, 2004 | 663 | 2004 |
Control combinations in marketing: conceptual framework and empirical evidence BJ Jaworski, V Stathakopoulos, HS Krishnan Journal of marketing 57 (1), 57-69, 1993 | 652 | 1993 |
Supervisory feedback: Alternative types and their impact on salespeople's performance and satisfaction BJ Jaworski, AK Kohli Journal of Marketing Research 28 (2), 190-201, 1991 | 604 | 1991 |
Market orientation: the construct, research propositions, and managerial implications A Kholi, BJ Jaworski Journal of marketing 54 (2), 1-18, 1990 | 515 | 1990 |
Marketing jobs and management controls: toward a framework BJ Jaworski, DJ MacInnis Journal of Marketing Research 26 (4), 406-419, 1989 | 497 | 1989 |
Product quality: Impact of interdepartmental interactions A Menon, BJ Jaworski, AK Kohli Journal of the Academy of Marketing Science 25, 187-200, 1997 | 492 | 1997 |
Market orientation in United States and Scandinavian companies. A cross-cultural study F Selnes, BJ Jaworski, AK Kohli Scandinavian journal of management 12 (2), 139-157, 1996 | 419 | 1996 |