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Janina M. Schaumann
Janina M. Schaumann
Assistant Professor, Department of Design, Production and Management, University of Twente
Geverifieerd e-mailadres voor utwente.nl - Homepage
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Internationalization through sociopolitical relationships: MNEs in India
U Elg, PN Ghauri, J Schaumann
Long Range Planning 48 (5), 334-345, 2015
522015
Millenial Leaders' Display of Generational Cohort Stereotypes: A Qualitative Research Approach
L Grotkamp, JM Schaumann, P Riehm
Journal of Leadership in Organizations 2 (2), 2020
102020
Managing political actors through network partners: Market-driving multinationals in emerging markets
U Elg, J Schaumann, P Ghauri
Business, Society and Politics 28, 133-153, 2012
92012
Market shaping MNCs in emerging markets-stakeholder engagement and the role of embeddedness
JM Schaumann, V Tarnovskaya
Industrial Marketing Management 114, 64-79, 2023
2023
The St. Pauli Code: Stakeholder engagement and roles in maintaining cultural uniqueness in city branding
JM Schaumann
7th Annual Conference of the International Place Branding Association (IPBA), 2023
2023
Conceptualizing and Meassuring Financial Consumer Resilience
JM Schaumann
Association of Consumer Research Conference 2023 (ACR), 2023
2023
Responses to a Simulated Privacy Invasion: Cross-Cultural Comparisons of Invasion and Reward Effects in the US and Germany
M Hettche, DH Kim, MJ Clayton
2023 Marketing & Public Policy Conference Awards, 2023
2023
Warum hören Menschen Podcasts? Forschungsstand und Forschungsperspektiven zu den Motiven der Podcast-Nutzung
C Rudeloff, JM Schaumann, L Wiethe
Podcasts, 401-416, 2022
2022
Stakeholder-based Brand Equity (SBBE): A Qualitative Study of Its Development Through Firm-stakeholder Interactions in Emerging Markets
J Schaumann
Department of Business Administration, School of Economics and Management …, 2021
2021
Case study IV: Axis communications: Building the global market for network surveillance cameras
U Elg, J Schaumann
International Business Strategy, 463-469, 2015
2015
A study of stakeholder-based brand equity and its management
JM Schaumann
2013
Internationalization Through Social Exchange Relationships In Emerging Markets.
U Elg, J Schaumann, PN Ghauri
39th Annual Conference of the European International Business Academy, 2013, 2013
2013
Managing political actors through network partners: the case of market driving strategy
U Elg, J Schaumann, PN Ghauri
38th Annual Conference of the European International Business Academy, 2012, 2012
2012
The Interplay of Consumer, Brand and Situation Characteristics within Brand Perception
L Marcussen, A Hein, J Schaumann
2010
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Artikelen 1–14