Internationalization through sociopolitical relationships: MNEs in India U Elg, PN Ghauri, J Schaumann Long Range Planning 48 (5), 334-345, 2015 | 52 | 2015 |
Millenial Leaders' Display of Generational Cohort Stereotypes: A Qualitative Research Approach L Grotkamp, JM Schaumann, P Riehm Journal of Leadership in Organizations 2 (2), 2020 | 10 | 2020 |
Managing political actors through network partners: Market-driving multinationals in emerging markets U Elg, J Schaumann, P Ghauri Business, Society and Politics 28, 133-153, 2012 | 9 | 2012 |
Market shaping MNCs in emerging markets-stakeholder engagement and the role of embeddedness JM Schaumann, V Tarnovskaya Industrial Marketing Management 114, 64-79, 2023 | | 2023 |
The St. Pauli Code: Stakeholder engagement and roles in maintaining cultural uniqueness in city branding JM Schaumann 7th Annual Conference of the International Place Branding Association (IPBA), 2023 | | 2023 |
Conceptualizing and Meassuring Financial Consumer Resilience JM Schaumann Association of Consumer Research Conference 2023 (ACR), 2023 | | 2023 |
Responses to a Simulated Privacy Invasion: Cross-Cultural Comparisons of Invasion and Reward Effects in the US and Germany M Hettche, DH Kim, MJ Clayton 2023 Marketing & Public Policy Conference Awards, 2023 | | 2023 |
Warum hören Menschen Podcasts? Forschungsstand und Forschungsperspektiven zu den Motiven der Podcast-Nutzung C Rudeloff, JM Schaumann, L Wiethe Podcasts, 401-416, 2022 | | 2022 |
Stakeholder-based Brand Equity (SBBE): A Qualitative Study of Its Development Through Firm-stakeholder Interactions in Emerging Markets J Schaumann Department of Business Administration, School of Economics and Management …, 2021 | | 2021 |
Case study IV: Axis communications: Building the global market for network surveillance cameras U Elg, J Schaumann International Business Strategy, 463-469, 2015 | | 2015 |
A study of stakeholder-based brand equity and its management JM Schaumann | | 2013 |
Internationalization Through Social Exchange Relationships In Emerging Markets. U Elg, J Schaumann, PN Ghauri 39th Annual Conference of the European International Business Academy, 2013, 2013 | | 2013 |
Managing political actors through network partners: the case of market driving strategy U Elg, J Schaumann, PN Ghauri 38th Annual Conference of the European International Business Academy, 2012, 2012 | | 2012 |
The Interplay of Consumer, Brand and Situation Characteristics within Brand Perception L Marcussen, A Hein, J Schaumann | | 2010 |