Follow
Stefan F. Bernritter
Stefan F. Bernritter
Associate Professor of Marketing, King's Business School, King's College London
Verified email at kcl.ac.uk
Title
Cited by
Cited by
Year
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism
SF Bernritter, PWJ Verlegh, EG Smit
Journal of Interactive Marketing 33 (1), 27-42, 2016
2152016
Too good to be true: the role of online reviews’ features in probability to buy
E Maslowska, EC Malthouse, SF Bernritter
International Journal of Advertising 36 (1), 142-163, 2017
1572017
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
SAM Vermeer, T Araujo, SF Bernritter, G van Noort
International Journal of Research in Marketing 36 (3), 492-508, 2019
1482019
Disentangling location-based advertising: The effects of location congruency and medium type on consumers' ad attention and brand choice
PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ...
International Journal of Advertising 36 (2), 356-367, 2017
732017
Warning: You are being primed! The effect of a warning on the impact of subliminal ads
T Verwijmeren, JC Karremans, SF Bernritter, W Stroebe, DHJ Wigboldus
Journal of Experimental Social Psychology 49 (6), 1124-1129, 2013
602013
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
582018
Behaviorally targeted location-based mobile marketing
SF Bernritter, PE Ketelaar, F Sotgiu
Journal of the Academy of Marketing Science, 2021
562021
Self-persuasion as marketing technique: the role of consumers’ involvement
SF Bernritter, I van Ooijen, BCN Müller
European Journal of Marketing 51 (5/6), 1075-1090, 2017
492017
‘We’are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements
SF Bernritter, AC Loermans, PWJ Verlegh, EG Smit
International Journal of Advertising 36 (1), 107-120, 2017
492017
How advertising in offline media drives reach of and engagement with brands on Facebook
HAM Voorveld, T Araujo, SF Bernritter, E Rietberg, R Vliegenthart
International Journal of Advertising 37 (5), 785-805, 2018
392018
“Don’t Worry, We are Here for You”: Brands as External Source of Control During the COVID-19 Pandemic
PWJ Verlegh, SF Bernritter, V Gruber, N Schartman, F Sotgiu
Journal of Advertising, 2021
282021
The effect of online customer reviews’ characteristics on sales
E Maslowska, EC Malthouse, SF Bernritter
Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2017
182017
Consumers’ online brand endorsements
SF Bernritter, PWJ Verlegh, EG Smit
Advertising in new formats and media, 189-209, 2016
112016
Mobile technology and advertising: Moving the research agenda forward
SF Bernritter, S Okazaki, DC West
Journal of Advertising 51 (4), 407-410, 2022
102022
On the trajectory of discrimination: A meta-analysis and forecasting survey capturing 44 years of field experiments on gender and hiring decisions
M Schaerer, C Du Plessis, MHB Nguyen, RCM Van Aert, L Tiokhin, ...
Organizational Behavior and Human Decision Processes 179, 104280, 2023
92023
Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements
SF Bernritter
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the …, 2016
82016
I am not what I like: Endorsing brands on social media negatively affects consumers’ self-evaluation
SF Bernritter, AC Loermans, A W. Eigenraam, PWJ Verlegh
Journal of Interactive Marketing 57 (1), 159-175, 2022
72022
Machine learning in marketing: Recent progress and future research directions
D Herhausen, SF Bernritter, EWT Ngai, A Kumar, D Delen
Journal of Business Research 170, 114254, 2024
22024
Editorial for the Special Issue “Machine Learning in Marketing”
D Herhausen, SF Bernritter, EWT Ngai, A Kumar, D Delen
Journal of Business Research 170, 114254, 2024
2024
Brand metrics that matter
DG Muntinga, S Bernritter
Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, 2017
2017
The system can't perform the operation now. Try again later.
Articles 1–20