| Mapping out the customer's journey: Customer search strategy as a basis for channel management G van der Veen, R van Ossenbruggen Journal of Marketing Channels 22 (3), 202-213, 2015 | 69 | 2015 |
| Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages LM Willemsen, K Mazerant, AL Kamphuis, G van der Veen International Journal of Advertising 37 (5), 828-848, 2018 | 50 | 2018 |
| Exit behavior in social movement organizations G Van der Veen, B Klandermans International Social Movement Research 2, 179-198, 1989 | 34* | 1989 |
| Marketing animal-friendly products: Addressing the consumer social dilemma with reinforcement positioning strategies L Van Riemsdijk, PTM Ingenbleek, HCM van Trijp, G Van der Veen Animals 7 (12), 98, 2017 | 29 | 2017 |
| Human values as added value (s) in consumer brand congruence: A comparison with traits and functional requirements RJJ Voorn, G Van der Veen, TJL Van Rompay, SM Hegner, ATH Pruyn Journal of Brand management 28, 48-59, 2021 | 28 | 2021 |
| Organizing local “green” entrepreneurship: a brand perspective S J. Willemsen, G van der Veen Journal of Place Management and Development 7 (3), 235-246, 2014 | 23 | 2014 |
| Analysis of lifestyle data and cytologic findings in a pilot cervical screening project in rural Vietnam ME Boon, H Schwinghammer, G van der Veen Acta cytologica 43 (5), 786-793, 1999 | 14 | 1999 |
| Customer journey: from practice to theory P Harris, H Pol, G Van Der Veen The Routledge Companion to Strategic Marketing, 67-90, 2020 | 11 | 2020 |
| Positioning strategies for animal‐friendly products: a social dilemma approach L van Riemsdijk, PTM Ingenbleek, G van der Veen, HCM van Trijp Journal of Consumer Affairs 54 (1), 100-129, 2020 | 11 | 2020 |
| It takes time to tango: The relative importance of values versus traits in consumer brand relationships RJJ Voorn, G van der Veen, TJL van Rompay, ATH Pruyn Journal of Consumer Behaviour 17 (6), 532-541, 2018 | 11 | 2018 |
| Successful implementation of self-management health innovations W van Beest, WPC Boon, D Andriessen, EHM Moors, G van der Veen, ... Journal of Public Health, 1-15, 2020 | 9 | 2020 |
| Potentially difficult smears of women with squamous cell carcinoma pose fewer problems when PAPNET is used for primary screening MR Kok, PG Schreiner‐Kok, G Van Der Veen, ME Boon Cytopathology 10 (5), 324-334, 1999 | 7 | 1999 |
| A Research Pathway Model for evaluating the implementation of practice-based research: The case of self-management health innovations W van Beest, WPC Boon, D Andriessen, H Pol, G van der Veen, ... Research Evaluation 31 (1), 24-48, 2022 | 5 | 2022 |
| Presence of proliferating (MiB‐1‐positive) cells in cervical smears of women infected with HIV is associated with clinical outcome: A study of Brazilian women ME Boon, G van der Veen, Y Barlow, MS Graudenz, LP Kok Diagnostic cytopathology 24 (6), 373-377, 2001 | 5 | 2001 |
| Principes in praktijk: CNV-leden over collectieve acties [Principles into practice. Labour union members on means of political pressure] G Van der Veen Kampen, Netherlands: JH Kok, 1992 | 5 | 1992 |
| Climate Litigation, Climate Act and Climate Agreement in the Netherlands GA van der Veen, KJ de Graaf European Energy Law Report, 457-469, 2020 | 3 | 2020 |
| Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health … GV Veen, RV Lugt, CD Lille International Journal of Technology Marketing 10 (3), 266-286, 2015 | 3 | 2015 |
| Het Awb-besluit FJ van Ommeren, GA van der Veen Ars Aequi Libri, 1999 | 3 | 1999 |
| Primaat van het publiekrecht en grondrechtelijke beperkingen op de contractsvrijheid G van der Veen Nederlands Tijdschrift voor Burgerlijk Recht 13 (2), 197-200, 1996 | 3 | 1996 |
| Union Commitment: Introduction G van der Veen, B Klandermans Journal of Organizational Behavior, 503-504, 1995 | 3 | 1995 |
