| When choice is demotivating: Can one desire too much of a good thing? SS Iyengar, MR Lepper Journal of personality and social psychology 79 (6), 995, 2000 | 5809 | 2000 |
| Intrinsic and extrinsic motivational orientations in the classroom: Age differences and academic correlates. MR Lepper, JH Corpus, SS Iyengar Journal of educational psychology 97 (2), 184, 2005 | 3087 | 2005 |
| Rethinking the value of choice: a cultural perspective on intrinsic motivation. SS Iyengar, MR Lepper Journal of personality and social psychology 76 (3), 349, 1999 | 2199 | 1999 |
| Doing better but feeling worse: Looking for the “best” job undermines satisfaction SS Iyengar, RE Wells, B Schwartz Psychological Science 17 (2), 143-150, 2006 | 874 | 2006 |
| Born to choose: The origins and value of the need for control LA Leotti, SS Iyengar, KN Ochsner Trends in cognitive sciences 14 (10), 457-463, 2010 | 781 | 2010 |
| Gender differences in mate selection: Evidence from a speed dating experiment R Fisman, SS Iyengar, E Kamenica, I Simonson The Quarterly Journal of Economics 121 (2), 673-697, 2006 | 742 | 2006 |
| The art of choosing S Iyengar Hachette UK, 2010 | 664 | 2010 |
| The dark side of choice: When choice impairs social welfare S Botti, SS Iyengar Journal of Public Policy & Marketing 25 (1), 24-38, 2006 | 532 | 2006 |
| The mere categorization effect: How the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction C Mogilner, T Rudnick, SS Iyengar Journal of consumer Research 35 (2), 202-215, 2008 | 517 | 2008 |
| Choice proliferation, simplicity seeking, and asset allocation SS Iyengar, E Kamenica Journal of Public Economics 94 (7-8), 530-539, 2010 | 413 | 2010 |
| Order in product customization decisions: Evidence from field experiments J Levav, M Heitmann, A Herrmann, SS Iyengar Journal of Political Economy 118 (2), 274-299, 2010 | 307 | 2010 |
| Defined contribution pension plans: determinants of participation and contributions rates G Huberman, SS Iyengar, W Jiang Journal of Financial Services Research 31, 1-32, 2007 | 301 | 2007 |
| Tragic choices: Autonomy and emotional responses to medical decisions S Botti, K Orfali, SS Iyengar Journal of consumer research 36 (3), 337-352, 2009 | 294 | 2009 |
| Racial preferences in dating R Fisman, SS Iyengar, E Kamenica, I Simonson The Review of Economic Studies 75 (1), 117-132, 2008 | 293 | 2008 |
| Rethinking the value of choice: considering cultural mediators of intrinsic motivation. SS Iyengar, SE DeVoe University of Nebraska Press, 2003 | 255 | 2003 |
| Managers’ theories of subordinates: A cross-cultural examination of manager perceptions of motivation and appraisal of performance SE DeVoe, SS Iyengar Organizational Behavior and Human Decision Processes 93 (1), 47-61, 2004 | 243 | 2004 |
| Independence from whom? Interdependence with whom? Cultural perspectives on ingroups versus outgroups SS Iyengar, MR Lepper, L Ross Cultural divides: Understanding and overcoming group conflict, 273-301, 1999 | 158 | 1999 |
| Creativity as a matter of choice: Prior experience and task instruction as boundary conditions for the positive effect of choice on creativity RYJ Chua, SS Iyengar The Journal of Creative Behavior 42 (3), 164-180, 2008 | 153 | 2008 |
| Empowerment through choice? A critical analysis of the effects of choice in organizations RYJ Chua, SS Iyengar Research in organizational behavior 27, 41-79, 2006 | 150 | 2006 |
| What drives whom? A cultural perspective on human agency M Hernandez, SS Iyengar Social cognition 19 (3: Special issue), 269-294, 2001 | 142 | 2001 |
