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philippe aurier
philippe aurier
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Title
Cited by
Cited by
Year
The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
P Aurier, G N’Goala
Journal of the Academy of marketing science 38, 303-325, 2010
6622010
Comprendre et mesurer la valeur du point de vue du consommateur
P Aurier, Y Evrard, G N'goala
Recherche et Applications en Marketing (French Edition) 19 (3), 1-20, 2004
4222004
Identification and validation of the components of the person-object relationship
Y Evrard, P Aurier
Journal of business research 37 (2), 127-134, 1996
3011996
Impacts of perceived brand relationship orientation on attitudinal loyalty: An application to strong brands in the packaged goods sector
P Aurier, G Séré de Lanauze
European Journal of Marketing 46 (11/12), 1602-1627, 2012
2162012
Le marketing des produits agroalimentaires
P Aurier, L Sirieix
Dunod, 2004
1622004
Perceived justice and consumption experience evaluations: A qualitative and experimental investigation
P Aurier, B Siadou‐Martin
International Journal of Service Industry Management 18 (5), 450-471, 2007
1612007
Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
P Aurier, GS de Lanauze
International Journal of Retail & Distribution Management 39 (11), 810-835, 2011
1372011
Exploring terroir product meanings for the consumer
P Aurier, F Fort, L Sirieix
Anthropology of food, 2005
1362005
Validité discriminante et prédictive des composantes de la relation à la marque
P AURIER, C BENAVENT, G N'GOALA
Cahiers de Recherche du CREGO, 51-70, 2001
1242001
Effets de la région d'origine, du produit, de la marque et de leurs congruences, sur l ‘évaluation des consommateurs: application aux produits agroalimentaires
P Aurier, F Fort
Recherche et Applications en Marketing (French Edition) 20 (4), 29-52, 2005
1132005
Elaboration et validation d'une échelle de mesure de la satisfaction des consommateurs
P Aurier, Y Evrard
Congrès de l'Association Française de Marketing, 51-71, 1998
991998
The influence of emotions on satisfaction with movie consumption
Y Evrard, P Aurier
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 7 …, 1994
851994
Recherche de variété: un concept majeur de la théorie en marketing
P Aurier
Recherche et Applications en Marketing (French Edition) 6 (1), 85-106, 1991
821991
Valeur de consommation et valeur globale: une application au cas de la consommation cinématographique
P Aurier, Y Evrard, G N'GOALA
Cahiers de Recherche du CREGO, 33-51, 2000
802000
La valeur du produit du point de vue du consommateur
P Aurier, Y Evrard, G N'GOALA
Valeur, marché et organisation, 1998
781998
Using affect–expectations theory to explain the direction of the impacts of experiential emotions on satisfaction
P Aurier, G Guintcheva
Psychology & Marketing 31 (10), 900-913, 2014
672014
Effects of non‐sensory cues on perceived quality: the case of low‐alcohol wine
J Masson, P Aurier, F d'hauteville
International Journal of Wine Business Research 20 (3), 215-229, 2008
652008
Consideration Set Size and Familiarity with Usage Context.
P Aurier, S Jean, JL Zaichkowsky
Advances in consumer Research 27 (1), 2000
612000
Developing in-store brand strategies and relational expression through sales promotions
S Mussol, P Aurier, GS de Lanauze
Journal of Retailing and Consumer Services 47, 241-250, 2019
582019
Comprendre les expériences de consommation pour mieux gérer la relation client
P Aurier, J Passebois
Décisions Marketing, 43-52, 2002
482002
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