Follow
Kathryn Braun-LaTour
Kathryn Braun-LaTour
Verified email at northwestern.edu - Homepage
Title
Cited by
Cited by
Year
I'll have what she's having: Gauging the impact of product placements on viewers
S Law, KA Braun
Psychology & Marketing 17 (12), 1059-1075, 2000
5722000
Make my memory: How advertising can change our memories of the past
KA Braun, R Ellis, EF Loftus
Psychology & Marketing 19 (1), 1-23, 2002
4772002
Postexperience advertising effects on consumer memory
KA Braun
Journal of consumer research 25 (4), 319-334, 1999
4731999
Framing the game: Assessing the impact of cultural representations on consumer perceptions of legitimacy
A Humphreys, KA Latour
Journal of Consumer Research 40 (4), 773-795, 2013
2322013
Blackjack in the kitchen: Understanding online versus casino gambling
J Cotte, KA Latour
Journal of Consumer Research 35 (5), 742-758, 2009
2262009
Using childhood memories to gain insight into brand meaning
KA Braun-LaTour, MS LaTour, GM Zinkhan
Journal of Marketing 71 (2), 45-60, 2007
2262007
Tourist memory distortion
KA Braun-LaTour, MJ Grinley, EF Loftus
Journal of travel research 44 (4), 360-367, 2006
1952006
How and when advertising can influence memory for consumer experience
KA Braun-LaTour, MS LaTour, JE Pickrell, EF Loftus, SU Distinguished
Journal of Advertising 33 (4), 7-25, 2004
1752004
Product placements: How to measure their impact
S Law, KA Braun-LaTour
The psychology of entertainment media, 74-89, 2003
1302003
How strong is the pull of the past?: Measuring personal nostalgia evoked by advertising
A Merchant, K Latour, JB Ford, MS Latour
Journal of Advertising Research 53 (2), 150-165, 2013
1242013
Memory change: An intimate measure of persuasion
KA Braun-Latour, G Zaltman
Journal of Advertising Research 46 (1), 57-72, 2006
1122006
Advertising's misinformation effect
KA Braun, EF Loftus
Applied Cognitive Psychology: The Official Journal of the Society for …, 1998
1091998
Assessing the long-term impact of a consistent advertising campaign on consumer memory
KA Braun-LaTour, MS LaTour
Journal of advertising 33 (2), 49-61, 2004
952004
Transforming consumer experience: When timing matters
KA Braun-LaTour, MS LaTour
Journal of Advertising 34 (3), 19-30, 2005
832005
Positive mood and susceptibility to false advertising
KA LaTour, MS LaTour
Journal of Advertising 38 (3), 127-142, 2009
802009
The impact of program context on motivational system activation and subsequent effects on processing a fear appeal
RF Potter, MS LaTour, KA Braun-LaTour, T Reichert
Journal of Advertising 35 (3), 67-80, 2006
772006
Coke is It: How stories in childhood memories illuminate an icon
K LaTour, MS LaTour, GM Zinkhan
Journal of Business Research 63 (3), 328-336, 2010
762010
Framing effects with differential impact: The role of attribute salience
KA Brauti, GJ Gaeth, IP Levin
Advances in consumer research 24, 1997
761997
Bridging aficionados’ perceptual and conceptual knowledge to enhance how they learn from experience
KA Latour, MS Latour
Journal of Consumer Research 37 (4), 688-697, 2010
732010
Mood, information congruency, and overload
KA Braun-LaTour, NM Puccinelli, FW Mast
Journal of Business Research 60 (11), 1109-1116, 2007
592007
The system can't perform the operation now. Try again later.
Articles 1–20