Kathryn Braun-LaTour
Kathryn Braun-LaTour
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I'll have what she's having: Gauging the impact of product placements on viewers
S Law, KA Braun
Psychology & Marketing 17 (12), 1059-1075, 2000
Make my memory: How advertising can change our memories of the past
KA Braun, R Ellis, EF Loftus
Psychology & Marketing 19 (1), 1-23, 2002
Postexperience advertising effects on consumer memory
KA Braun
Journal of consumer research 25 (4), 319-334, 1999
Framing the game: Assessing the impact of cultural representations on consumer perceptions of legitimacy
A Humphreys, KA Latour
Journal of Consumer Research 40 (4), 773-795, 2013
Blackjack in the kitchen: Understanding online versus casino gambling
J Cotte, KA Latour
Journal of Consumer Research 35 (5), 742-758, 2009
Using childhood memories to gain insight into brand meaning
KA Braun-LaTour, MS LaTour, GM Zinkhan
Journal of Marketing 71 (2), 45-60, 2007
Tourist memory distortion
KA Braun-LaTour, MJ Grinley, EF Loftus
Journal of travel research 44 (4), 360-367, 2006
How and when advertising can influence memory for consumer experience
KA Braun-LaTour, MS LaTour, JE Pickrell, EF Loftus, SU Distinguished
Journal of Advertising 33 (4), 7-25, 2004
Product placements: How to measure their impact
S Law, KA Braun-LaTour
The psychology of entertainment media, 74-89, 2003
How strong is the pull of the past?: Measuring personal nostalgia evoked by advertising
A Merchant, K Latour, JB Ford, MS Latour
Journal of Advertising Research 53 (2), 150-165, 2013
Memory change: An intimate measure of persuasion
KA Braun-Latour, G Zaltman
Journal of Advertising Research 46 (1), 57-72, 2006
Advertising's misinformation effect
KA Braun, EF Loftus
Applied Cognitive Psychology: The Official Journal of the Society for …, 1998
Assessing the long-term impact of a consistent advertising campaign on consumer memory
KA Braun-LaTour, MS LaTour
Journal of advertising 33 (2), 49-61, 2004
Transforming consumer experience: When timing matters
KA Braun-LaTour, MS LaTour
Journal of Advertising 34 (3), 19-30, 2005
Positive mood and susceptibility to false advertising
KA LaTour, MS LaTour
Journal of Advertising 38 (3), 127-142, 2009
The impact of program context on motivational system activation and subsequent effects on processing a fear appeal
RF Potter, MS LaTour, KA Braun-LaTour, T Reichert
Journal of Advertising 35 (3), 67-80, 2006
Coke is It: How stories in childhood memories illuminate an icon
K LaTour, MS LaTour, GM Zinkhan
Journal of Business Research 63 (3), 328-336, 2010
Framing effects with differential impact: The role of attribute salience
KA Brauti, GJ Gaeth, IP Levin
Advances in consumer research 24, 1997
Bridging aficionados’ perceptual and conceptual knowledge to enhance how they learn from experience
KA Latour, MS Latour
Journal of Consumer Research 37 (4), 688-697, 2010
Mood, information congruency, and overload
KA Braun-LaTour, NM Puccinelli, FW Mast
Journal of Business Research 60 (11), 1109-1116, 2007
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