Yvonne van Everdingen
Yvonne van Everdingen
Professor of Marketing and Innovation, RSM Erasmus University, The Netherlands
Verified email at rsm.nl - Homepage
Cited by
Cited by
Enterprise resource planning: ERP adoption by European midsize companies
Y Van Everdingen, J Van Hillegersberg, E Waarts
Communications of the ACM 43 (4), 27-31, 2000
The effect of national culture on the adoption of innovations
YM Van Everdingen, E Waarts
Marketing letters 14 (3), 217-232, 2003
The dynamics of factors affecting the adoption of innovations
E Waarts, YM van Everdingen, J Van Hillegersberg
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2002
The influence of national culture on the adoption status of innovations:: an empirical study of firms across Europe
E Waarts, Y Van Everdingen
European Management Journal 23 (6), 601-610, 2005
Modeling global spillover of new product takeoff
Y Van Everdingen, D Fok, S Stremersch
Journal of Marketing Research 46 (5), 637-652, 2009
Explaining attitudes towards the euro: Design of a cross-national study
A Müller-Peters, R Pepermans, G Kiell, N Battaglia, S Beckmann, ...
Journal of Economic Psychology 19 (6), 663-680, 1998
Forecasting cross-population innovation diffusion: A Bayesian approach
YM Van Everdingen, WB Aghina, D Fok
International Journal of Research in Marketing 22 (3), 293-308, 2005
The Dutch people and the euro: A structural equations analysis relating national identity and economic expectations to attitude towards the euro
YM Van Everdingen, WF Van Raaij
Journal of Economic Psychology 19 (6), 721-740, 1998
Intra-firm Adoption Decisions:: Role of Inter-firm and Intra-firm Variables
Y van Everdingen, B Wierenga
European Management Journal 20 (6), 649-663, 2002
Towards a further understanding of the antecedents of retailer new product adoption
YM Van Everdingen, LM Sloot, E van Nierop, PC Verhoef
Journal of Retailing 87 (4), 579-597, 2011
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
R Van der Lans, Y van Everdingen, V Melnyk
International Journal of Research in Marketing 33 (4), 924-943, 2016
Fashion retailers rolling out across multi‐cultural Europe
E Waarts, YM van Everdingen
International Journal of Retail & Distribution Management, 2006
A multi-country study of the adoption of ERP systems: The effect of national culture
YM Everdingen, E Waarts
Erasmus Research Institute of Management (ERIM), 2003
Firm value effects of global, regional, and local brand divestments in core and non‐core businesses
B Depecik, YM van Everdingen, GH van Bruggen
Global Strategy Journal 4 (2), 143-160, 2014
Adoption and Diffusion of the European Currency Unit: An empirical study among European companies.
YM Van Everdingen
Marketing van Nieuwe Produkten; Het Adoptiemodel in de Praktijk
Y van Everdingen, RT Frambach, B Hillebrand
Uitgeverij Lemma BV, 1998
van Hillegersberg and Waarts E. ERP adoption by European midsize companies
Y Van Everdingen
Communications of the ACM 43 (4), 27-31, 2000
Marketing of a financial innovation commercial use of the Euro by European companies prior to mandatory adoption
YM Van Everdingen, GJ Bamossy
Journal of Business Research 48 (2), 123-133, 2000
MIOW+, Achtergrond bij het model
KF Van der Woerd, IAW van Rijn, S Rosdorff, E Masurel, ...
IMV, 1996
A multi-country study of the adoption of ERP systems
YM van Everdingen, E Waarts
Available at SSRN 411652, 2003
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