| Consumer‐based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea J Jung, E Sung Journal of Fashion Marketing and Management: An International Journal 12 (1 …, 2008 | 299 | 2008 |
| The effects of augmented reality mobile app advertising: Viral marketing via shared social experience EC Sung Journal of Business Research 122, 75-87, 2021 | 185 | 2021 |
| Consumer Engagement via Interactive Artificial Intelligence and Mixed Reality EC Sung, S Bae, DI Han, O Kwon International Journal of Information Management 60, 102382, 2021 | 108 | 2021 |
| Augmented reality advertising via a mobile app EC Sung, DID Han, YK Choi Psychology & Marketing 39 (3), 543-558, 2022 | 50 | 2022 |
| Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology K Sohn, CE Sung, G Koo, O Kwon International Journal of Retail & Distribution Management 49 (1), 61-80, 2021 | 48 | 2021 |
| Department vs. discount retail store patronage: effects of self-image congruence E Sung, P Huddleston Journal of Consumer Marketing 35 (1), 64-78, 2018 | 47 | 2018 |
| Accounting for social media effects to improve the accuracy of infection models: Combatting the COVID-19 pandemic and infodemic Bae, Sujin., Sung, Eunyoung (Christine)., Kwon, Ohbyung. European Journal of Information Systems 30 (3), 342-355, 2021 | 37 | 2021 |
| NFT Luxury Brand Marketing in the Metaverse: Leveraging Blockchain-certified NFTs to Drive Consumer Behavior EC Sung, O Kwon, K Sohn Psychology & Marketing, 2023 | 32 | 2023 |
| The Sung diagram: revitalizing the Eisenhower matrix H Bratterud, M Burgess, BT Fasy, DL Millman, T Oster, EC Sung International Conference on Theory and Application of Diagrams, 498-502, 2020 | 29 | 2020 |
| What drives technology-enhanced storytelling immersion? The role of digital humans EC Sung, DID Han, S Bae, O Kwon Computers in Human Behavior 132, 107246, 2022 | 27 | 2022 |
| Consumers’ responses to mobile app advertisements during holiday periods EC Sung Journal of Consumer Marketing 37 (3), 341-352, 2020 | 18 | 2020 |
| Motivators of prestige brand purchase: Testing cultural (in) stability of measures over time across the United States, Poland, and South Korea E Sung, R Calantone, P Huddleston Journal of International Consumer Marketing 32 (1), 15-32, 2020 | 17 | 2020 |
| Brand Experience via Mobile AR App Marketing EC Sung Augmented Reality and Virtual Reality, 3-9, 2020 | 7 | 2020 |
| International expansion of retailers: the role of technical expertise, alliances and allocation of resources in economic crises E Sung, T Goebel International Journal of Technology Marketing 13 (1), 51-82, 2018 | 6 | 2018 |
| Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance YK Choi, R Zhang, C Sung International Journal of Advertising 42 (7), 1201-1225, 2023 | 3 | 2023 |
| Twenty years after reunification: comparing young consumer decision-making processes for electronic products in the former East and West Germany E Sung, P Huddleston, S Uhrich The International Review of Retail, Distribution and Consumer Research 21 (3 …, 2011 | 3 | 2011 |
| Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies EC Sung, DID Han, YK Choi, B Gillespie, A Couperus, M Koppert Psychology & Marketing 40 (11), 2428-2446, 2023 | 1 | 2023 |
| The online for offline mobile retail business strategy: sustainable multichannel services K Sohn, C Sung, Q Zhang, O Kwon International Journal of Mobile Communications 21 (2), 225-248, 2023 | 1 | 2023 |
| Special holiday mobile advertising C Sung Gesellschaft für Informatik, Bonn, 2017 | 1 | 2017 |
| Strategic International Joint Venture: Opportunity, Expansion, and Longevity for Retailers’ Internationalization E Sung, B Sternquist Journal of Euromarketing (IMDA press) 19 (1), 55-66, 2012 | 1 | 2012 |
