| Customer experience management in retailing: understanding the buying process NM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D Stewart Journal of retailing 85 (1), 15-30, 2009 | 1732 | 2009 |
| Store atmospherics: A multisensory perspective C Spence, NM Puccinelli, D Grewal, AL Roggeveen Psychology & Marketing 31 (7), 472-488, 2014 | 830 | 2014 |
| Regulatory fit: A meta-analytic synthesis S Motyka, D Grewal, NM Puccinelli, AL Roggeveen, T Avnet, A Daryanto, ... Journal of Consumer Psychology 24 (3), 394-410, 2014 | 215 | 2014 |
| Are men seduced by red? The effect of red versus black prices on price perceptions NM Puccinelli, R Chandrashekaran, D Grewal, R Suri Journal of Retailing 89 (2), 115-125, 2013 | 206 | 2013 |
| Meta-analysis: integrating accumulated knowledge D Grewal, N Puccinelli, KB Monroe Journal of the Academy of Marketing Science 46, 9-30, 2018 | 181 | 2018 |
| Consumers’ response to commercials: when the energy level in the commercial conflicts with the media context NM Puccinelli, K Wilcox, D Grewal Journal of Marketing 79 (2), 1-18, 2015 | 95 | 2015 |
| Retailer marketing communications in the digital age: getting the right message to the right shopper at the right time D Villanova, AV Bodapati, NM Puccinelli, M Tsiros, RC Goodstein, ... Journal of Retailing 97 (1), 116-132, 2021 | 89 | 2021 |
| Putting your best face forward: the impact of customer mood on salesperson evaluation NM Puccinelli Journal of Consumer Psychology 16 (2), 156-162, 2006 | 80 | 2006 |
| Can you trust a customer's expression? Insights into nonverbal communication in the retail context NM Puccinelli, S Motyka, D Grewal Psychology & Marketing 27 (10), 964-988, 2010 | 78 | 2010 |
| Should I stay or should I go? Mood congruity, self-monitoring and retail context preference NM Puccinelli, R Deshpande, AM Isen Journal of Business Research 60 (6), 640-648, 2007 | 72 | 2007 |
| Knowing too much about others: Moderators of the relationship between eavesdropping and rapport in social interaction NM Puccinelli, L Tickle-Degnen Journal of Nonverbal Behavior 28 (4), 223-243, 2004 | 64 | 2004 |
| Retail atmospherics and in‐store nonverbal cues: An introduction D Grewal, AL Roggeveen, NM Puccinelli, C Spence Psychology & Marketing 31 (7), 469-471, 2014 | 58 | 2014 |
| Mood, information congruency, and overload KA Braun-LaTour, NM Puccinelli, FW Mast Journal of Business Research 60 (11), 1109-1116, 2007 | 58 | 2007 |
| The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality NM Puccinelli, SA Andrzejewski, E Markos, T Noga, S Motyka Journal of Marketing Management 29 (3-4), 356-373, 2013 | 56 | 2013 |
| The nonverbal expression of negative emotions: Peer and supervisor responses to occupational therapy students' emotional attributes L Tickle-Degnen, NM Puccinelli The Occupational Therapy Journal of Research 19 (1), 18-39, 1999 | 47 | 1999 |
| Effect of dyadic context on judgments of rapport: Dyad task and partner presence NM Puccinelli, L Tickle-Degnen, R Rosenthal Journal of Nonverbal Behavior 27, 211-236, 2003 | 34 | 2003 |
| The brain as substitute for strategic organization TC Powell, NM Puccinelli Strategic Organization 10 (3), 207-214, 2012 | 29 | 2012 |
| Effect of target position and target task on judge sensitivity to felt rapport NM Puccinelli, L Tickle-Degnen, R Rosenthal Journal of Nonverbal Behavior 28 (3), 211-220, 2004 | 20 | 2004 |
| 10. Nonverbal communicative competence NM Puccinelli Handbook of communication competence 1, 257, 2008 | 17 | 2008 |
| Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis D Grewal, S Motyka, NM Puccinelli, AL Roggeveen, A Daryanto, ... Marketing Science Institute Research Report, 10-117, 2011 | 12 | 2011 |
