R. Bagozzi
R. Bagozzi
Professor of Behavioral Science in Management, University of Michigan
Verified email at umich.edu
Title
Cited by
Cited by
Year
User acceptance of computer technology: a comparison of two theoretical models
F Davis, RP Bagozzi, PR Warshaw
285171989
On the evaluation of structural equation models
R bagozzi, Y Yi
journal of the academy of marketing science 16 (1), 74-94, 1988
261971988
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1
FD Davis, RP Bagozzi, PR Warshaw
Journal of applied social psychology 22 (14), 1111-1132, 1992
72831992
Assessing construct validity in organizational research
RP Bagozzi, Y Yi, LW Phillips
Administrative science quarterly, 421-458, 1991
66341991
The role of emotions in marketing
RP Bagozzi, M Gopinath, PU Nyer
Journal of the academy of marketing science 27 (2), 184-206, 1999
39331999
marketing as exchange
RP Bagozzi
journal of marketing 39, 32-39, 1975
3286*1975
Representing and testing organizational theories: A holistic construal
RP Bagozzi, LW Phillips
Administrative science quarterly, 459-489, 1982
29581982
A social influence model of consumer participation in network-and small-group-based virtual communities
UM Dholakia, RP Bagozzi, LK Pearo
International journal of research in marketing 21 (3), 241-263, 2004
28802004
The self-regulation of attitudes, intentions, and behavior
RP Bagozzi
Social psychology quarterly, 178-204, 1992
27051992
Causal models in marketing
RP Bagozzi
Wiley, 1980
25631980
Specification, evaluation, and interpretation of structural equation models
RP Bagozzi, Y Yi
Journal of the academy of marketing science 40 (1), 8-34, 2012
24432012
The evaluation of structural equation models and hypothesis testing
RP Bagozzi, H Baumgartner
Principles of marketing research 1 (10), 386-422, 1994
2312*1994
The legacy of the technology acceptance model and a proposal for a paradigm shift.
RP Bagozzi
Journal of the association for information systems 8 (4), 3, 2007
22652007
On the nature and direction of relationships between constructs and measures.
JR Edwards, RP Bagozzi
Psychological methods 5 (2), 155, 2000
22572000
Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization
M Bergami, RP Bagozzi
British Journal of Social Psychology 39 (4), 555-577, 2000
22562000
An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors
PA Dabholkar, RP Bagozzi
Journal of the academy of marketing science 30 (3), 184-201, 2002
22462002
Intentional social action in virtual communities
RP Bagozzi, UM Dholakia
Journal of interactive marketing 16 (2), 2-21, 2002
21182002
A general approach to representing multifaceted personality constructs: Application to state self‐esteem
RP Bagozzi, TF Heatherton
Structural Equation Modeling: A Multidisciplinary Journal 1 (1), 35-67, 1994
19141994
Brand love
R Batra, A Ahuvia, RP Bagozzi
Journal of marketing 76 (2), 1-16, 2012
16842012
Antecedents and purchase consequences of customer participation in small group brand communities
RP Bagozzi, UM Dholakia
International Journal of research in Marketing 23 (1), 45-61, 2006
16702006
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Articles 1–20