| Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market AA Mahrous, SS Hassan Journal of Travel Research 56 (8), 1049-1064, 2016 | 135 | 2016 |
| A cross-cultural investigation of students’ perceptions of the effectiveness of pedagogical tools: The Middle East, the United Kingdom, and the United States AA Mahrous, AA Ahmed Journal of Studies in International Education 14 (3), 289-306, 2010 | 113 | 2010 |
| Customer participation in online co-creation experience: the role of e-service quality TH Elsharnouby, AA Mahrous Journal of Research in Interactive Marketing, 2015 | 105 | 2015 |
| Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt HM Adel, AA Mahrous, R Hammad Journal of Entrepreneurship in Emerging Economies 12 (5), 727-746, 2020 | 98 | 2020 |
| Students' evaluations and perceptions of learning within business schools in Egypt AA Mahrous, W Kortam Journal of Marketing for higher education 22 (1), 55-70, 2012 | 81* | 2012 |
| Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained Environment OA Marzouk, AA Mahrous Journal of Global Marketing, 1-19, 2020 | 67* | 2020 |
| Antecedents of participation in online brand communities and their purchasing behavior consequences AA Mahrous, AK Abdelmaaboud Service Business 11 (2), 229-251, 2017 | 66 | 2017 |
| Nation branding: the strategic imperative for sustainable market competitiveness S Hassan, AA Mahrous Journal of Humanities and Applied Social Sciences 1 (2), 146-158, 2019 | 64 | 2019 |
| Connecting the dots: The relationship among intra-organizational environment, entrepreneurial orientation, market orientation and organizational performance AA Mahrous, MA Genedy Journal of Entrepreneurship in Emerging Economies 11 (1), 2-21, 2018 | 64 | 2018 |
| A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience H Ragb, AA Mahrous, A Ghoneim Tourism Management Perspectives 35, 100677, 2020 | 62 | 2020 |
| Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions H Ragab, AA Mahrous, A Ghoneim International Journal of Tourism Cities 6 (2), 449-466, 2020 | 52 | 2020 |
| Social media marketing: prospects for marketing theory and practice on the social web AA Mahrous E-Marketing in Developed and Developing Countries: Emerging Practices, 56-68, 2013 | 49* | 2013 |
| Perceived service value, customer engagement and brand loyalty in health care centres in Egypt Y Mohsen, HM Hussein, AA Mahrous Sumy State University, 2018 | 47 | 2018 |
| Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement MH Elsharnouby, J Mohsen, OT Saeed, AA Mahrous Journal of Research in Interactive Marketing 15 (4), 571-591, 2021 | 46 | 2021 |
| The influence of student-university identification on student’s advocacy intentions: The role of student satisfaction and student trust AK Abdelmaaboud, AIP Peña, AA Mahrous Journal of Marketing for Higher Education 31 (2), 197-219, 2021 | 44 | 2021 |
| Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison AA Mahrous International Journal of Electronic Marketing and Retailing 4 (4), 248-269, 2011 | 43 | 2011 |
| The relationship between entrepreneurial orientation, marketing innovation and competitive marketing advantage of female entrepreneurs in Egypt S Adam, AA Mahrous, W Kortam International Journal of Technology Management & Sustainable Development 16 …, 2017 | 42 | 2017 |
| Do cultural norms affect social network behavior inappropriateness? A global study M Gupta, I Uz, P Esmaeilzadeh, F Noboa, AA Mahrous, E Kim, G Miranda, ... Journal of Business Research 85, 10-22, 2018 | 38 | 2018 |
| The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt A Mahrous, MA Genedy, M Kalliny Journal of Entrepreneurship in Emerging Economies 12 (5), 621-642, 2020 | 36 | 2020 |
| Effective management of an internationalization strategy: A case study on Egyptian–British universities’ partnerships HM Adel, GA Zeinhom, AA Mahrous International Journal of Technology Management & Sustainable Development 17 …, 2018 | 36 | 2018 |
Heba Mohamed Adel (PhD MBA BSc...Associate Professor of Business Administration, October University for Modern Sciences and Arts MSAVerified email at msa.edu.eg
