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Qiang Liu
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The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
Q Liu, S Gupta
International Journal of research in Marketing 28 (3), 205-217, 2011
872011
An empirical model of drug detailing: Dynamic competition and policy implications
Q Liu, S Gupta, S Venkataraman, H Liu
Management Science 62 (8), 2321-2340, 2016
43*2016
The cross attributes flexible substitution logit: Uncovering category expansion and share impacts of marketing instruments
Q Liu, TJ Steenburgh, S Gupta
Marketing Science 34 (1), 144-159, 2015
392015
Promotion spillovers: Drug detailing in combination therapy
H Liu, Q Liu, PK Chintagunta
Marketing Science 36 (3), 382-401, 2017
292017
A micro‐level diffusion model for new drug adoption
Q Liu, S Gupta
Journal of Product Innovation Management 29 (3), 372-384, 2012
282012
Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening
C Zhou, M Gill, Q Liu
Journal of Marketing Research, 2021
17*2021
Crowdfunding Project Design: Optimal Product Menu and Funding Target
Q Liu, X Liu, S Balachander
Production and Operations Management, 2021
172021
Direct-to-consumer advertising of pharmaceuticals: an integrative review
Q Liu, S Gupta
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2013
142013
“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels
Q Liu, H Liu, M Kalwani
Marketing Letters 31, 37-48, 2020
92020
Ask your doctor whether this product is right for you: a Bayesian joint model for patient drug requests and physician prescriptions
B Pareek, Q Liu, P Ghosh
Journal of the Royal Statistical Society Series A: Statistics in Society 182 …, 2019
92019
Structural models of the prescription drug market
AT Ching, M Hermosilla, Q Liu
Foundations and Trends® in Marketing 13 (1), 1-76, 2019
72019
Alleles of State Dependence on Digital Platforms: A Dynamic Path to Purchase with Variety Seeking and Inertia
Y Chu, H Liu, Q Liu, X Li
Available at SSRN 4732010, 2024
2024
Donors, Buyers, and Information Disclosure in Crowdfunding Markets: A Case of Platform Split-up
L Yan, Q Liu, T Zhu
Available at SSRN 3723845, 2022
2022
The Impact of Expanding Public Health Insurance on Market-based Insurance Premiums: Roles of Risk-Pool Composition and Size
Q Liu, M Lei, T Zhu
Available at SSRN 3966751, 2021
2021
Comparative Marketing Communication: The Case of Drug Detailing
Q Liu, Y Chu, HJ Yoon, H Liu
Available at SSRN 3886132, 2021
2021
Rare Disease Detection and Physician Targeting: A Factor Graph Machine Learning Approach
Y Cai, Q Liu, C Shi, Y Wang, F Zhang
Available at SSRN 3546969, 2020
2020
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Articles 1–16