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Neeraj Bharadwaj
Neeraj Bharadwaj
Proffitt's Professor in Marketing, University of Tennessee
Verified email at utk.edu
Title
Cited by
Cited by
Year
Marketing initiatives, expected cash flows, and shareholders’ wealth
RKS Rao, N Bharadwaj
Journal of Marketing 72 (1), 16-26, 2008
1762008
Investigating the decision criteria used in electronic components procurement
N Bharadwaj
Industrial marketing management 33 (4), 317-323, 2004
1662004
Statistical challenges of administrative and transaction data
DJH al.
Journal of the Royal Statistical Society. Series A (Statistics in Society …, 2018
1572018
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
N Bharadwaj, K Matsuno
Journal of Business research 59 (1), 62-72, 2006
1462006
How call center location impacts expectations of service from reputable versus lesser known firms
AL Roggeveen, N Bharadwaj, WD Hoyer
Journal of Retailing 83 (4), 403-410, 2007
1102007
A new livestream retail analytics framework to assess the sales impact of emotional displays
N Bharadwaj, M Ballings, PA Naik, M Moore, MM Arat
Journal of Marketing 86 (1), 27-47, 2022
912022
Explicating hearing the voice of the customer as a manifestation of customer focus and assessing its consequences
N Bharadwaj, JR Nevin, JP Wallman
Journal of product innovation management 29 (6), 1012-1030, 2012
862012
The impact of offshored and outsourced call service centers on customer appraisals
N Bharadwaj, AL Roggeveen
Marketing Letters 19, 13-23, 2008
832008
Salesperson communication effectiveness in a digital sales interaction
N Bharadwaj, GM Shipley
Industrial Marketing Management 90, 106-112, 2020
812020
Consumer response to and choice of customized versus standardized systems
N Bharadwaj, RW Naylor, F Ter Hofstede
International Journal of Research in Marketing 26 (3), 216-227, 2009
812009
Cause marketing and customer profitability
M Ballings, H McCullough, N Bharadwaj
Journal of the Academy of Marketing Science 46, 234-251, 2018
662018
Toward further understanding the market‐sensing capability–value creation relationship
N Bharadwaj, Y Dong
Journal of Product Innovation Management 31 (4), 799-813, 2014
662014
Chief marketing officer presence and firm performance: Assessing conditions under which the presence of other C-level functional executives matters
P Nath, N Bharadwaj
Journal of the Academy of Marketing Science 48 (4), 670-694, 2020
582020
How crowdsourcing improves prediction of market-oriented outcomes
M Lang, N Bharadwaj, CA Di Benedetto
Journal of Business Research 69 (10), 4168-4176, 2016
512016
Innovation in data‐rich environments
N Bharadwaj, CH Noble
Journal of Product Innovation Management 3 (32), 476-478, 2015
402015
Finding innovation in data rich environments
N Bharadwaj, C Noble
Journal of product innovation management 34 (5), 560-564, 2017
372017
Predicting innovation success in the motion picture industry: The influence of multiple quality signals
N Bharadwaj, CH Noble, A Tower, LM Smith, Y Dong
Journal of Product Innovation Management 34 (5), 659-680, 2017
272017
Cross-media consumption: Insights from super bowl advertising
N Bharadwaj, M Ballings, PA Naik
Journal of Interactive Marketing 50 (1), 17-31, 2020
242020
Corporate brand value and cash holdings
N Bharadwaj, DM Hanssens, RKS Rao
Journal of Brand Management 27 (4), 408-420, 2020
232020
Strategic decision making in an information-rich environment: a synthesis and an organizing framework for innovation research
N Bharadwaj
Innovation and strategy, 3-30, 2018
122018
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